About RUROC
We are Ruroc, where innovation meets adventure in the realm of protective gear. As a leading force in the Action & Motorsports helmet industry, we have redefined the standards of protection and style. With a mission to engineer cutting-edge solutions that save lives while making a bold statement, we have grown from a £1 million to a £30 million revenue brand, capturing markets across 90 countries globally.
At Ruroc, we believe in breaking barriers and challenging the status quo of an industry that has long been stagnant. With an eCommerce store, www.ruroc.com, as our digital frontier, we establish a direct and intimate connection with our customers—setting us apart from traditional and competitor brands. This unique connection empowers us to stay ahead, rapidly incorporating feedback and innovating our gear at a pace unparalleled in the global helmet industry.
About the ROLE
Reporting into the Head of Brand, you will work cross-functionally with an energetic and passionate team. You will lead Ruroc’s IRL (In Real Life) activities with an objective to grow our global brand awareness and advocacy. This will involve managing our events globally (whether as part of industry events or through our own events), as well as developing our Brand Hubs.
In this role, you will be responsible for planning our Global Events Roadmap, with full ownership of our annual events & activations calendar, creating new opportunities to drive awareness through unique events, assessing new sponsored event opportunities, and executing on those events. You will work very closely with the rest of the marketing team to develop epic programs for our events. You will also play a key role as a strategic partner to the content and social media teams, as well as our commercial teams, in the selection and design of events. You will be responsible for driving the entire event planning program, including the pre, during, and post-event processes. Additionally, you will collaborate with external contractors and event organizers to ensure the overall success of the event planning process.
We are looking for a talented and driven events professional, passionate about creating awesome experiences for motorcycling and action sports fans around the world. You must have a love for brand marketing and event management – and a passion for all that is digital. You are curious about innovative and engaging IRL activations with good experience in driving awareness through digital channels. In this hands-on and high-impact role, you are a self-starter, data-driven and pursue new ideas without being prompted. Taking initiative and being able to self-manage is key to success in this role. Projects will range from large international exhibitions to smaller community activations, you will be equally comfortable planning, executing and optimising projects through all scales and budgets.
Some level of commercial or business development experience would also be beneficial for driving the growth of Brand Hubs around the World. Brand Hubs are Ruroc’s “shop-in-shop" brand corners in relevant retailers & venues, and you will play a key role in identifying and launching new locations, as well as supporting their growth.
MAIN ACCOUNTABILITIES
- Event Strategy & Planning
- Build a robust Global Events/IRL Activation program across key regions to support our brand marketing efforts. You will leverage global and local inputs from marketing, sales, customer success and elsewhere across the business to do so.
- Complete budget and ROI analysis during event planning to assess the strongest opportunities and boost brand awareness on a global scale.
- Establish a strategic approach to driving awareness through sponsored and owned events, working closely with brand, design, social, and digital to have a 360, cross-channel approach to field events (pre, during and post event).
- Collaborate closely with marketing, commercial and product to understand the core product and messaging to be conveyed at events to target our key audiences.
- Develop and nurture supplier relationships, ideally bringing a network of event partner contacts to drive efficiencies and long term value.
- You will have the ability to balance longer term strategic planning with hands-on project management and execution.
- You will have the desire to cut through the market noise with engaging and memorable activations.
- You will be passionate about growing the Ruroc Community across both the snow and moto space through engaging activations (our Community is at the heart of everything we do!).
- Pre-Event
- Partner with both internal and external teams to ensure event success; this can include anything from event selection, travel coordination, vendor contract negotiation, budget planning, and content creation.
- Ensure pre-event alignment of all required staffing teams, providing all required event information and product collateral.
- Co-manage event budgets, ensuring all targets are achieved and provide regular budgetary updates to the wider marketing team.
- Work closely with the design team to ensure collateral (print and digital) are created well ahead of time to be used for promotion on site, social and other digital outlets.
- During Event
- Attend and manage events to participate, oversee, co-ordinate and troubleshoot to ensure execution success.
- Ensure internal and external stakeholders and attendees have an excellent experience with Ruroc.
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- Engage with our community, seeking to gain as much insight as possible to feed back into the business.
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- Post-Event
- Deliver an effective event follow-up strategy through email, direct mail and nurturing working with the campaign team.
- Regular reporting on event ROI through brand tracking tools.
- Curation of event summary reports, feedback, and recommendations.
- Brand Hubs Development
- Work closely with the Head of Brand and the internal category experts (Sponsorship & Influencer Manager, Social Media Manager, Distribution Executive, etc.) to identify new Brand Hubs locations.
- Secure and formalise partnership with these new locations, building a strong commercial partnership with them.
- Lead the execution of the Brand Hubs (design and installation of the fixtures, stock, etc.) with the support of the Distribution Executive, and ensure it is properly supported with information, events, etc.
- Manage the commercial relationship with the Brand Hub owners and ensure their success.
Requirements
About YOU
This role is for you if you have:
- Excellent organisational skills and meticulous attention to detail.
- Focused on execution in an entrepreneurial environment, remaining hands-on and working collaboratively with inhouse teams and external partners.
- Creative visionary that can grow Ruroc globally and drive innovative IRL engagement to set our brand apart in the market.
- Strong negotiation skills.
- Excellent verbal and written communication skills with the ability to communicate information clearly and succinctly across a diverse audience.
- A relentless self-starter with high energy and passion.
- Fantastic project management skills with the ability to prioritise tasks to deliver multiple projects with multiple deadlines.
- Commercial awareness of event trends.
- Adaptable, flexible and cool under pressure with the ability to react to a changing environment.
- You are bullish about Ruroc and its potential globally.
- Experience in events, PR, content strategy, communications, and partnerships.
- Proven experience in delivering multiple events successfully end-to-end.
- Demonstrated experience in measuring and improving the ROI of marketing investments.
- Proven experience in identifying, engaging, negotiating, and implementing valuable partnerships, experiences and commercial opportunities.
- Experience in snow, moto, or sporting products would be a significant plus.
You might have:
- Multi-language skills.
- Experience working in a growing SME environment.
- Experience working in a ‘community-centric’ brand.
Benefits
- Salary of between £35,000 to £45,000 DOE.
- 26 days annual leave + Bank Holidays
- Flexible working hours around our core hours of 10:00-15:00
- Hybrid working environment; 3 days working from HQ
- Private Health Insurance with Vitality
- Enhanced Maternity and Paternity entitlements
- Wellbeing support with our Employee Assistance Programme - Health Assured
- Free in-house Personal Training Sessions in our in-house, purpose-built gym
- Free Ruroc products plus, 50% discount for your friends and family
- Contributions towards skiing / snowboarding lessons and your CBT / full motorcycle license
Ruroc is proud to be an equal opportunities employer. We are committed to diversity and inclusion in the workplace. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, benefits, training, and apprenticeships. Our full equal opportunities policy can be requested from the People Team on hr@ruroc.com.