Company Overview:
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
Job Description:
NASCAR seeks a talented professional to join in the position of Manager, Digital Marketing based in either our Charlotte, North Carolina or Daytona Beach, Florida office.
The Manager, Digital Marketing’s primary focus is on website content monetization plans, database and email marketing management (including audience segmentation, email marketing planning, placing and optimizing). The Manager also develops other digital marketing campaigns, such as paid social campaigns paid search and display with the Google Ad network, SEO, banner ad, mobile display and CPA campaigns, all with quantifiable ROI.
Duties include but are not limited to:
- Develop the digital marketing plans in support of industry priorities including ticket sales, television viewership and user engagement on owned digital platforms.
- Manage multi-channel digital marketing campaigns to increase event ticket sales, applying continuous optimization practices, and detailed post-campaign analysis.
- Enhance the company’s paid social media efforts using emerging technologies that deliver more in-depth monitoring, optimization, and conversion tracking.
- Partner with Data, Consumer Sales and Research teams on fan/customer segmentation strategies, and execution of hyper-targeted campaigns utilizing database, email, paid digital and CRM management.
- Oversee email marketing campaigns including but not limited to ticketing campaigns, weekly newsletters, partner promotions and tune-in campaigns.
- Work closely with internal Design team to develop creative for all digital ad campaigns.
- Collaborate with Partnership Marketing team on ways to support database initiatives for our official partners.
- Define customer database elements and corresponding segmentation strategies for marketing strategy.
- Manage centralized marketing calendar, reports, and campaign recap presentations.
- Manage weekly reports, ad-hoc data requests as well as monthly, quarterly and annual business reviews
- Communicate directly to industry stakeholders (i.e. tracks, teams, etc.) via cross-functional campaigns
Required skills / experience:
- Bachelor’s degree
- 5 years of experience in digital marketing.
- Exceptional team and interpersonal skills
- Superior follow-through with a high-level of accountability for assigned tasks
- Attention to detail and excellent organizational and time management skills
- Self-motivated, positive attitude
- Strong executional capabilities
- Strong collaboration skills
- Ability to travel 10 % including some weekends
Apply Now!
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.