Marketing Event Assistant - Daytona International Speedway


Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of "The Great American Race” – the DAYTONA 500. Though the prestigious season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing."  Among the nine major weekends of racing activity are the Rolex 24 At DAYTONA, the DAYTONA Supercross, the DAYTONA 200 motorcycle classic and the Coke Zero Sugar 400. Rarely a week goes by that the Speedway grounds are not used for events that include track tours, concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

NASCAR is seeking a Marketing Event Assistant who will assist in all facets of marketing events at Daytona International Speedway. Based in Daytona Beach, FL at Daytona International Speedway, this key role on our team is responsible for a variety of functions in support of the famous 2.5-mile venue, plus assisting the other NASCAR Southeast Region tracks (Talladega Superspeedway and Homestead-Miami Speedway). The ideal candidate must be detail-oriented with a strong willingness to learn, desire to work in a fast-paced environment, and ability to work long hours. Some travel may be required.

This position will be responsible for the following: 

  • Assist with coordination and execution of VIP experiences for promotional prize winners.
  • Create itineraries and manage communication for promotional winners.
  • Manage distribution of promotional inventory to TV and radio partners, as well as the agency.
  • Create itineraries, help coordinate logistics, and set-up for remote broadcasts with radio partners. Pre-event coordination and planning of all deliverables.
  • Assist with local marketing efforts for all events across the Southeast region, including development of creative/copy and briefs, proofing, compiling, and distributing performance reports, asset management etc.
  • Assist with the development and execution of all on-site signage.
  • Assist marketing leads with marketing tactics that correlate to the overall success of the marketing campaign.
  • Assist with execution of Local Market Activation program, including distribution of assets in market and working with local CVB and Chamber of Commerce partners.
  • Manage the marketing collateral inventory that is used at grassroots and on-site events.
  • Support local/grassroots marketing plans by representing DIS at events in market to drive awareness, data collection and ticket sales.
  • Other duties as assigned.

Events to include:

  • Daytona International Speedway (August 23-24, 2024)
    • NASCAR Xfinity Series – Wawa 250
    • NASCAR Cup Series – Coke Zero Sugar 400
  • Talladega Superspeedway (October 5 - October 6, 2024 – dependent on manager)
    • NASCAR Craftsman Truck Series Playoffs – Love's RV Stop 250
    • NASCAR Cup Series Playoffs – YellaWood 500
  • Daytona International Speedway (October 17-20, 2024)
    • Fall Cycle Scene Presented by Monster Energy
  • Homestead-Miami Speedway (October 26-27, 2024 – dependent on manager)
    • NASCAR Craftsman Truck Series – Baptist Health Cancer Care 200
    • NASCAR Xfinity Series Playoffs
    • NASCAR Cup Series Playoffs
  • Daytona International Speedway (January 17 – March 9, 2025)
  • IMSA WeatherTech Sportscar Championship - The Roar Before The Rolex 24 (January 17-19, 2025)
  • IMSA Pilot Challenge - BMW M Endurance Challenge (January 24, 2025)
  • IMSA WeatherTech Sportscar Championship - Rolex 24 At DAYTONA (January 25-26, 2025)
  • Speedweeks At DAYTONA- (February 12-16, 2025)
    • NASCAR Cup Series - DAYTONA 500 Busch Light Qualifying
    • NASCAR Cup Series - Bluegreen Vacations Duel at DAYTONA
    • NASCAR Craftsman Truck Series – Fresh From Florida 250
    • ARCA Menards Series
    • NASCAR Xfinity Series – United Rentals 300
    • NASCAR Cup Series - DAYTONA 500
  • Bike Week at DAYTONA – (February 28 – March 9, 2025) 
    • Monster Energy Supercross AMA Series - DAYTONA Supercross
    • American Flat Track – DAYTONA Short Track
    • MotoAmerica AMA Superbike Series - DAYTONA 200

Program dates are flexible, but at a minimum must cover from July 29, 2024 through April 11, 2025

Individuals should be enrolled in college courses or have graduated within the last 12 months. Flexible start/end dates, 24 plus hours per week, with some evenings and weekends required. Must have excellent driving record for operating company vehicles.

Position will pay $13.00/hour | Part Time | Housing not provided

Travel to other Southeast Region events outside of Daytona, if required, will be paid for by the Company.


  • Currently pursuing a degree in Marketing or Sports Management
  • Strong organizational and communication skills 
  • Highly self-motivated with a strong work ethic and the ability to thrive in a high pressure, fast paced environment
  • A strong work ethic and willingness to learn and understand NASCAR brand requirements and protocols, as well as sales systems, databases, and partnership management/activation
  • Previous event or sports experience and basic knowledge of motorsports and NASCAR a plus
  • A team player who is committed to the success of the events
  • Strong attention to detail and the ability to multitask in a fast-paced environment
  • Proficiency in multiple computer programs (Adobe, Microsoft Word, Power Point, Excel, etc.)
  • Ability to work flexible hours, including evenings, weekends, and holidays
  • Willingness to learn and maintain a positive attitude
  • Desire to engage with fans and oversee data cultivation at offsite events
  • Ability to move over 50 lbs.

Apply Now!

Learn more about this role and our team by applying at for consideration.


We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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