CRM Executive

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Purpose of the Role: 

Support the management of McLaren’s fan marketing programme, including the Marketing Cloud platform, McLaren Plus community and all associated campaigns. 

 

The role will be integral in shaping and producing the content across all email and mobile communications for McLaren’s database and fan loyalty programme.

 

Working closely with Social Media, Creative and Brand teams, you will focus on creating game-changing fan engagement campaigns that drive website traffic, brand engagement and conversions in line with specific campaign goals. 

Role Dimensions: 

 

The role entails unsocial hours and some work on weekends will be required. 

Principal Accountabilities   

McLaren Plus growth, retention & communications (65%) 

  • Create and manage effective fan communications strategies for the different audience groups across email and mobile, plan and execute the day-to-day email campaigns and ensure all CRM activity is executed/scheduled on time (design, build, send).
  • Apply email marketing best practices across all areas and always thinking and searching for innovative new ideas to improve processes, emails and communications through the email channel
  • Create test plans to ensure continuous learning and optimisation of campaign performance
  • Design and execute a data segmentation plan for each campaign
  • Consider opportunities for integration of McLaren’s sponsor-partners into email campaign and data strategy
  • Report on a regular schedule across all relevant global email marketing activity and use the results to optimise and continually improve the performance of email campaigns
  • Analyse email engagement to produce insights and actionable next steps, continually improving our email marketing performance
  • Liaise with social media and digital colleagues to ensure seamless integration to holistic digital communications

CRM technology support (10%) 

  • Build a strong relationship with McLaren’s CRM provider and create a roadmap to maximise effectiveness of the tool.  
  • Work with McLaren IT to ensure McLaren’s CRM system is well maintained from a technical standpoint. 
  • Support the Digital Data & Insights Manager to extract insight into McLaren’s fan universe, ensuring regular reporting and knowledge sharing with senior stakeholders. 

Merchandise, licensing and eCommerce sales support (25%) 

  • Work closely with Merchandise and Licensing colleagues and third-party suppliers to drive cohesion between McLaren’s licensing plans and digital communications. 
  • Leverage the scale of McLaren’s database to drive traffic to the McLaren Store and third-party licensee websites. 
  • Build a communications strategies and email campaigns to maximise sales opportunities.

Job requirements

 Knowledge, Skills and Experience:  

 

The post holder will have: 

  • 2+ years' experience working with a CRM platform. 
  • Technical expertise in CRM campaign setup, email communications, customer journeys, digital analytics, and platform integrations. 
  • Analytically and data savvy with strong commercial acumen. 
  • Customer centric- putting fans at the heart of everything you do. 
  • Proven writing, proofreading and copy-editing experience. 
  • Strong attention to detail and a keen eye for design and layout 
  • Highly organised and strong working knowledge of scheduling, time tracking and resource management. 
  • E-Commerce experience, preferably in the sports industry or luxury brand.  
  • Ability to creatively solve problems when problems arise.  

Personal Attributes:  

  • Creative – Disruptive storytelling through the lens of video and photography. 
  • Strategic - Provides clear storytelling strategy, vision, and direction for the business. 
  • Credible - Considered and nuanced communicator; acts as a role model for the McLaren values. 
  • Challenges – innovates and holds themselves to exacting standards. 
  • Ownership – takes accountability for both successes and failures; always strives for improvement. 
  • Collaboration – Builds relationships with ease, securing the trust of those inside and outside the business. 

 

Values:

These are our core values. They support our vision ‘to deliver the most exciting and inspiring performance in racing’ and are the things that we believe are most important in the way we live and work within the McLaren Racing family. They should directly inform how we think, how we behave, and how we perform at every level of our team.  

 

Ingenuity 

  • We never stop pushing forward 
  • We look for advantage in everything 
  • We bring creativity to challenges 
  • We strive for simplicity  

Energy 

  • We bring energy to everything we do 
  • We connect people to the thrill of racing 
  • We share passion for our great sport 
  • We never give up  

Humility 

  • We are respectful 
  • We roll up our sleeves to get the job done 
  • We serve the team 
  • We are custodians of our legacy 

Openness 

  • We are open minded and curious 
  • We own failures, learn and improve 
  • We communicate with clarity and honesty 
  • We are open to challenge   

Bravery 

  • We are at our best when we’re at our bravest 
  • We embrace opportunity 
  • We take responsibility for our actions 
  • We believe in what we do  

All employees must ensure compliance with the Company Health and Safety Policy, and all relevant other statutory Health and Safety legislation. 

 

This job description may not detail some less major duties allocated to the post holder, nor cover duties of a similar nature, commensurate with the role, which may from time to time be reasonably required by the relevant manager.