Retail Marketing Specialist

Background

No restraints. No limitations. We don’t simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath-taking performance road cars.

It takes a community to do what we do. A diverse group of people with many areas of expertise, united by their passion to deliver visionary products and set new benchmarks.

McLaren Automotive commits to equal opportunity for all. Diversity, Equality and Inclusion is at the heart of our impact, it drives our innovation and enables us to truly create something special. Join us on our journey.

Purpose of Role

The Retail Marketing Specialist will support the Global Marketing approach and execution into region and will play a key role in supporting the sales and marketing business imperatives and growth plans for the McLaren Brand in the next 10 years.

Principal Accountabilities

• Develop a solid understanding of the Global marketing and brand strategy defined by the global team.
• Development & ongoing maintenance of Retailer Marketing Standards for the business areas that would include Brand, Product, Experiences/Event, CRM, Digital, Qualified, MSO, Aftersales, MLP …
• Support the network development team with the annual operating standards by feeding in the brand and marketing content.
• Work in close collaboration with the Brand Strategy Manager, acting as the subject matter expert for retailer brand application.
• Management of the McLaren Marketing Suite including the provision of monthly user engagement reports
• Development of the McLaren Marketing Suite Vision allowing McLaren to communicate with Retailers more effectively via a digital platform.
• Working in close collaboration with the brand team on data asset management strategies, compliance rules & daily operations (asset approval, asset uploading, asset cleansing)
• Working in close collaboration with Racing in finding synergies between existing DAM systems for asset sharing
• Coordinating the content displays and POS materials across the global franchise network including Woking Window, Gallery Scene Panels and Lightboxes
• Ensuring retailer toolkits are always up to date and in line with McLaren brand standards (e.g. stationery)
• Ownership and management of global marketing bulletins (internal communications)
• Overseeing and approving retailer briefing packs which are produced by marketing stakeholders.
• Preparing templates and presentations for regional meetings, briefings and conferences
• Supporting the Regional Managers with weekly project summaries for senior stakeholders / executives
• Ownership and management of Retail News newsletter with the aim of growing engagement rates
• Coordinating the annual retailer marketing planning cycle including the quarterly updates
• Development and management of global retailer marketing planners (templates) ensuring consistent activity planning & tracking against agreed KPI’s.
• Agency Management
• Project-based budget management
• MTC based with 25% travel national and international.

Knowledge, Skills and Experience

• Experience in Marketing with high-end/prestige brands, preferably in the automotive sector.
• Experience in steering, executing and measuring success (reporting) of new product launch and marketing plans in markets.
• Ability to project-plan with limited budgets and resource, maximizing results and ROI.
• Ability to influence senior management and present relevant management information to support decision making and delivery of strategic business goals.
• A pro-active mindset that generates creative solutions to strategic and tactical business challenges, and support Sales goals and objectives.
• A passion for learning and understanding the McLaren Brand, its unique positioning and heritage.
• Fluent in English, a second language being of advantage.
• Financially adept in managing budgets and commercial KPIs.
• An accomplished project manager, with strong planning skills and ability to motivate teams to deliver common goals.
• Proficient in Microsoft Office Suite

Personal Attributes

• A winning mentality and drive to achieve outstanding results.
• Resilient and adaptable. Able to maintain a consistently high level of work and professional output in times of pressure.
• A proactive, energetic, and positive individual who thrives on personal accountability and making a difference.
• A natural leader willing to challenge the status quo and drive change.
• Ability to understand and create management information of the highest quality.
• A natural love for cars and the automotive industry
• A demanding manager with high standards, who can lead by example.
• Highly credible, can act as an equal player and skilled influencer with all levels of business stakeholders.
• A flexible approach to working hours, including weekends where required.
• Mobile and willing to travel abroad as and when required.