The British Automobile Racing Club (BARC) is one of the largest motorsport organisations in the United Kingdom, with a rich and illustrious history that spans more than 100 years.
Today, the BARC operates three race circuits; Croft in North Yorkshire, Pembrey in South Wales and Thruxton in Hampshire, with two hillclimb venues at Gurston Down and Harewood Hill completing the club’s portfolio. The BARC organises around 20 race championships and upwards of 40 race meetings each year, including the British Touring Car Championship, the UK’s premier motorsport series. The club is also responsible for all the sporting organisational duties at Goodwood race meetings and the Festival of Speed.
An exciting and creative role delivering the digital marketing output and communications for the BARC Group, including the club and its membership, the five venues and their events, as well as on-site activities including: driving experiences, karting, skid pan, 4x4 and corporate offerings.
Reporting to the Group Head of Marketing and Communications the Marketing Executive will bring a fresh, creative and consistent tone to the company’s online presence, capture and engage prospective experience/event day purchasers across our digital channels and help to shape how the BARC presents itself to new audiences.
The role will be predominately based at the BARC HQ at Thruxton Circuit, but travel to other circuits and events will be necessary.
The growing team will develop and promote events and activities across the BARC portfolio, playing a large part in marketing new and exciting BARC experiences.
As the Marketing Executive you’ll be required to
Plan, create and publish content across all the website, social media channels and print publications in line with the BARC overarching social media strategy
Maintain and develop social channels within the group
Support the implementation of a consistent style and tone of voice across all owned content produced by the BARC group
Develop BARC brand awareness campaigns
Help to develop email marketing campaigns
Provide regular, accurate reports and analysis, including return on investment and provide actional recommendations for improvement
Research new media opportunities that may benefit the business including; web, social media, development of blogs and forums ensuring BARC are first to relevant trends
Proactive social media community management, engaging with users on all platforms
Assist with paid media (online and offline), including liaising with digital advertising agencies
Aid in the development and integration of content marketing strategies
Keep up to date with current digital trends and opportunities
The ideal candidate will have
Proven experience in the management of social media channels
Understanding of key social media channels and creative best practices.
Ability to recognise and capitalise on social media trends.
Clear understanding of social metrics and reporting.
Experience of using social reporting and social listening tools.
Knowledge and experience of both organic and paid social media, with an understanding of the different approaches to both.
Ability to work in a fast-paced environment
Good experience working with Adobe creative suite.
Creativity to bring our exciting portfolio of activity to life
Editing skills
Attention to detail
Excellent written English
Experience
Digital marketing
Facebook Advertising
Understanding of the Adobe suite
Strong copywriting skills
A creative flair for design and visual styling
Job Type: Full-time
Salary: £22,000 - £26,000
Benefits
Company pension
Private Medical
Employee discount
Company events
Schedule
Monday - Friday
Weekend availability (days off in lieu)
Ability to commute/relocate
Reliably commute (at least 4 days per week) to Thruxton Circuit or plan to relocate before starting work (required)
Car Required
Work Location
On site at Thruxton Circuit (Andover) and home working.