ABOUT US
The ABB FIA Formula E Championship is the world’s first fullyelectric international single-seater racing series and one of the fastest growing sports on the planet. Consisting of some of the world’s finest drivers and greatest car manufacturers, the Championship brings close-combat, wheel-to-wheel racing to the streets of the most progressive cities. Formula E is more than just a race. With a grid made up of allelectric cars, it’s a competitive platform to test and develop road-relevant technologies, helping to refine the design of electric vehicles while promoting the uptake of clean mobility to tackle air pollution on a global scale.
WORKING WITH US
At Formula E, we have created an environment that supports our colleagues to perform at their best. We are innovative, curious and we love the world we live in which is why we value sustainability. We believe that work should be fun and, whilst we are passionate about delivery, we are one team and supporting each other is key to our success.
YOUR ROLE
Reporting to the Head of Insight, the Social Media Auditor will be responsible for the day to day monitoring and tracking of all social media channels, advising on optimisationof channel mix, spend and content. You will be tasked with delivering industry leading expertise to internal clients. The focus of this role is analysingthe numbers behind the content and, as such, a strong background in analytics is essential.
WHAT YOU WILL BE DOING
- Model and deliver insights and analysis across 4 key areas:
- Fanbase quality optimization
- Content quality optimization
- Content programming optimization
- Paid media content boost optimization
- Collect and synthesise data across social channels, using native apisas well as various listening and analytical tools to produce reports and ensure optimisation of media buying
- Analyse data within and between our global and local frameworks, providing comparisons and recommendations
- Develop KPIs, reports, dashboards and scorecards, including data visualisationand presentation design
- Build relationships with external platforms and agency partners to ensure the team are up to date with platform product developments, changes in algorithms and other things which may impact social metrics
- Ensure optimization and ongoing analytics management of social media channels
- Investigate queries and questions.
WHAT WE ARE LOOKING FOR
- Experience of social media data analytics
- Advanced knowledge of social media gathering, extraction, manipulation and interpretation
- Strong technical knowledge and understanding of social media listening tools, algorithms and third-party data feeding through APIs
- Developing and implementing KPI measurement frameworks for organic and paid social media campaigns
- Proficient working knowledge of Excel and its functions for data analysis
- Expert-level data visualization skills for integration into PowerPoint reports and presentations
- Comfortable working on a mix of regular and ad hoc analytics projects and switching from one to another
- Experience in accessing and analyzing data directly from a data lake desired.