Penske Entertainment Corp, a subsidiary of Penske Corp, is comprised of the Indianapolis Motor Speedway and INDYCAR.
The Indianapolis Motor Speedway is the worldwide leader in motorsports entertainment and the largest spectator sporting facility in the world. The INDYCAR Series offers its lineup of drivers the most diverse challenges in motorsports; featuring racing at a combination of superspeedways, short ovals, road courses and street circuits. However, we are also about people. A talented staff with diverse skills that are used to the fullest to stage the world's great motor racing events.
Employees of Penske Entertainment Corp are challenged daily to excel in an environment featuring a pace that matches the high speed of the machines that race at our famous facility and in our series. Working for us is a demanding, yet rewarding, endeavor for dedicated professionals who want to reach their ultimate potential amid the excitement, tradition and pageantry of the World’s Greatest Race Course and our premier open-wheel racing series.
POSITION SUMMARY:
The role of Research & Analytics Manager is to manage and communicate all marketing and sales research, initiate research and data acquisition to further the business goals of INDYCAR, manage sales and partnership data and continually update marketing collateral. The Manager, Research & Analytics serves the Marketing, Public Relations and Sales departments. This role will also assist the Indianapolis Motor Speedway with data and research related activities.
SPECIFIC DUTIES:
- Manage relationships with service and data providers for TV, consumer research, sponsorship valuation, media metrics and other key areas.
- Organize and distribute incoming data for internal and external usage including weekly, quarterly and yearly reports.
- Manage consumer data and maintain proper training to ensure INDYCAR and IMS metrics are clearly interpreted and communicated.
- Routinely benchmark the latest in research and data tools in the marketplace that could provide strategic benefit to INDYCAR and IMS.
- Convert complex data and findings into understandable tables, graphs, and written reports
- Devise and evaluate methods for collecting data, such as surveys, focus groups, questionnaires, and opinion polls.
- Present findings to executives and peers through charts, graphs, and other visual means to help them make better-informed strategic decisions.
- Measure effectiveness of marketing programs and strategies.
- Create weekly reports to communicate weekend events as well as results to INDYCAR constituents.
- Manage email system with database of necessary INDYCAR team and partner contacts.
- Ensure team commercial staffs receive INDYCAR research and data to enable them to sell at an optimal level.
- Other duties as assigned by the supervisor.
QUALIFICATIONS:
Supervisory Responsibilities
- This position currently does not have supervisory responsibilities.
Education
- Bachelor’s degree from an accredited university/college in one of the following disciplines marketing, market research, statistics, computer science, math, social sciences, business administration, or communications.
Skills/Experience
- A minimum of three to four years’ professional experience in the research and/or motorsports industry
- Strong organizational and time management skills
- Highly motivated and resourceful self-starter with a positive attitude.
- Ability to work independently and as part of a team.
- Ability to prioritize and follow up on tasks and perform multiple responsibilities efficiently and accurately at the same time.
- Strong analytic and critical thinking skills.
- Exceptional written, oral, and presentation communication abilities.
- Expertise with Excel and PowerPoint. Ability to use design software strongly desired.
- Familiarity with Nielsen, Turnkey Intelligence and other research firm’s methodologies and offerings.
- Knowledge of all the Penske Entertainment Corp. related properties
- Enthusiasm for and commitment to the company and the Vision, Mission and Values
Travel/Work Hours
- No required travel, however, this position may require working long hours and/or weekends based upon business needs and sales prospects. Flexibility and adaptability are key skills needed for this role.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Physical demands are light, consisting primarily of sitting, standing, and walking.
- Must be able to see and hear in the normal range with or without correction and communicate verbally and in written form with great facility and must be able to be understood.
- Must have the stamina to work long hours and must be willing to work an irregular schedule, which may include weekends or evenings.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Work is primarily performed in an office environment and near other workers.
- Incumbent shall be exposed to those conditions normally encountered in a business office environment.
- Incumbent is faced with frequent interruptions and must meet with others on a regular basis.
COMPANY BENEFITS:
Full-time employees enjoy a very competitive benefit package. Benefits include: Medical (including tax-advantaged Health Savings Account), Dental, Vision, 401(k) with 100% company match up to 5%, Paid Vacation, Personal & Sick Days, 10 Paid Holidays, Company Paid Life Insurance, Short-Term & Long-Term Disability, Paid Maternity / Paternity Leave, On-site Workout Facility, and more.
EQUAL OPPORTUNITY EMPLOYER:
Penske Entertainment provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. The Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and/or events.