Purpose:
Assist with planning, and coordinating the company’s marketing, communications, and sponsorship sales activities. Assist with overseeing the development and delivery of a fully integrated marketing and sales strategy for the business.
Primary Job Duties:
- Assist with development and implementation of the Brand strategy
- Help develop the marketing strategy for new and existing products
- Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR
- Must have strong communication skills/ Attention to detail
- Assist with email marketing, attending off-site events, CRM, cold calling, etc.
- Manage and update the company’s website
- Working closely with the company’s Sales Team, and various Departments; enabling them to meet their department objective
- Attend networking events and trade shows on behalf of the company
- Manage social media presence and direct programs to improve social media reputation and recognition
- Assist in developing and delivering marketing and communications strategies for the organization
- Undertake continuous analysis of competitive environment and consumer trends
- Other duties as assigned
Education & Experience Requirements:
- Minimum of 2 years’ experience in Marketing, Communications, and Sales
- Strong Computer Skills including Microsoft Office, WordPress/website platform
- Proven track record of success in mid-level/senior marketing roles
Physical Requirements:
- Ability to sit at a desk for long periods of time
- Ability to look at a computer screen for long periods of time
- Ability to stand/walk for long periods of time
- Ability to work outdoors to assist in event setup
- Ability to use a hand held office phone
- Ability to lift 50 lbs.
- Ability to reach, push, pull, bend
Work Setting:
- Typical indoor office working environment with the typical indoor temperature fluctuations
- Occasionally working outdoors setting up and/or during events
- Occasionally office environment could be loud due to others on the phone, conversations, or visitors in the office
Position Requirements:
- Ability to work well with others including: co-workers, members, guests, and vendors
- Regular and predicable attendance
- Ability to communicate effectively in English verbally and in writing
- Confident, driven team player
- Customer service oriented with a positive attitude
- Entrepreneurial mindset with the ability to spot original branding opportunities