This is a new, full-time role that focuses on creating content across our digital channels. This creative storyteller will find tailor engaging and informative stories across multiple platforms.
Responsibilities:
- Produce high-quality multi-media content across all digital channels: feature articles, press releases, blogs, videos, photo essays, email communications, social posts, web copy, etc.
- Identify and execute industry and series-specific stories with broad and regional appeal
- Edit and adapt press releases and other content for multiple platforms and audiences
- Work closely with internal team members to create content and effective communications strategies that promote our sport, our series and our events properly and consistently
- Continuously measure and improve content performance
- Stay up-to-date with the latest industry trends and challenges in order to build a more effective editorial calendar
- Frequently develop and test new content formats and distribution channels, champion successful practices even if they are new to the business
- Other duties as assigned
Required Skills:
- Bachelor’s degree in marketing, communication, film, journalism or related discipline necessary
- Minimum of 2 years experience in content marketing or direct copywriting
- Excellent communication skills required, including strong grammar, punctuation and spelling
- Able to learn and understand our sport and communicate the tangibles and intangibles to consumers with the end result of increased traffic, leads and sales
- Ability to analyze and present content and social performance
- Video production and editing experience a plus
- Able to develop, organize and maintain process documentation
- Proven dedication to meeting deadlines
- Able to manage multiple projects, set and juggle priorities, willing to manage the priorities of multiple stakeholders and respond quickly to changing circumstances
- Able to apply technical knowledge to real-world needs
- Able to work in a team environment while working independently as needed
- Willing to seek assistance when necessary
- Able and willing to work extended hours when necessary
- High sense of ownership and personal accountability required
- Proven record of dependability and integrity
- Able to maintain positive demeanor, even in highly stressful or demanding situations