APG is looking for it's next branding enthusiast to join our team as a Brand Manager.
The Brand Manager position acts as a liaison between APG Business units, Purchasing, and our Brands/Vendors responsible for Brand/Vendor performance (growth and profitability) for the organization. The Brand Manager will have direct contact with vendors to develop a profitable growth strategy across APG businesses and collaborate with the Sales/Marketing and Purchasing teams to develop the tools required to execute strategy. Additional responsibility for using market data (business trends, business case information, competitive benchmarking, and market data) to develop and execute a winning strategy for profitable growth, as well as develop new offerings and input them into coordinated monthly promotions. This position has a high level of independent judgment and reports operationally to the Director of Purchasing.
Where you’ll spend your time:
- Build and maintain the brand consistent across all channels and communication between US and international based business
- Devise a marketing strategy for the brand to create a positive image and awareness of the products and oversee promotion planning and execution, advertising campaigns, and sponsorships
- Review current product portfolio to identify product/brand opportunities to include holes in the offering and replication of options (key brands, fitments, categories, price points, etc.)
- Review brand performance within APG and how our performance ranks compared to competitor brands
- Develop content to recommend inventory for dealers and movements
- Participate and develop plan for industry trade shows (AWDA / PWA)
- In collaboration with Direct to Consumer and Premier, create demand forecasts for added items along with initial locations to stock product; work with Brand Company and other Exclusive Distributors to maintain good relationships and inventory flow
- Assist marketing with ideas to promote products to drive sales while also coordinating SPIFF with vendors and Sales to ensure we don’t overlap and are providing consistent messaging
- Hold vendors accountable to APG requirements/policies
- Other duties as assigned.
You have/possess:
- Bachelor’s Degree in related field plus 3-5 years of work-related experience or a combination of 5-7 work related education and experience including specialized sales training
- Master’s Degree in related field plus 2+ years’ experience preferred
- Professional sales skills with a customer-oriented attitude and a strong desire to go above and beyond to meet the needs of our customers
- Strong needs assessment skills with ability to identify sales opportunities via recognizing customer’s business objectives, pricing requirements, and other needs
- Goal and process-oriented with excellent organizational skills and strong attention to detail
- Ability to negotiate with vendors while overcoming stalls and objections
- Ability to exercise sound judgement, critical thinking, and problem-solving skills
- Ability to meet required deadlines and production expectations
- Proficient using MS Office: Excel, Word, PowerPoint, and Outlook to perform job duties
- Experience with analyzing, understanding, creating, and communicating business or product strategy
- Excellent oral and written communication skills
- Competencies below are typical company competencies, but can be higher or lower based on position:
- Achievement Oriented – focusing your efforts on achieving high quality results
- Passion for Teamwork - Work with others to help them achieve their personal and the organizational goals. You celebrate your wins with others, celebrate others wins and success, and realize when the company falls short, you fall short and look for ways to succeed
- Exemplify Integrity - treating others fairly, honestly, and respectfully; furthering the integrity of the organization and its relationships of trust within your own teams, customers, and the broader community; maintains ethical principles even in the most challenging circumstances
- Must be able to adhere to attendance policies and attendance requirements.
We have:
- A team of automotive enthusiasts who have a drive for customer service and sales, as well as leadership who have a passion for the off-road industry, are driven, successful, and willing to help mentor and teach those who have the same passion
- Full time benefits include: medical, dental, vision, accident plans, 2 weeks of PTO your first year, paid holidays. and more...
- All employees are eligible for company provided Life insurance, Employee Assistance Program, discounts on products, and more…
- 401(k) with a company match after 90 days with "immediate" vesting.
Your work environment:
- Requires making decisions that impact the results of co-workers, financial resources, clients, and/or the image and reputation of the organization
- Requires traveling up to 10-15% or as needed, as well as the ability to lift up to 50 pounds
- Requires sitting, being on the telephone for large amounts of the day, use of electronic email, and contact with others (via face-to-face, telephone, or otherwise)
- Requires being highly accurate, meeting strict deadlines, along with the responsibility for work outcomes and results
- Requires being exact or highly accurate, meeting strict deadlines, and work with external customers or the public
- Requires working indoors in environmentally controlled conditions in close proximity to other people, as well as off-site in varying conditions
- Requires a high level of independent judgement and opportunity to make decisions without supervision
- Requires speaking/reading in English.
Aftermarket Performance Group (APG) is a fast-growing leader in the automotive aftermarket industry. The company is made up of multiple divisions focused on the wholesale distributor and direct-to-consumer segments within diesel performance (Premier Performance Products), jeep and off-road (Northridge4x4), compact performance (RallySport Direct, JB Autosports, and GrimmSpeed), and gas segment (Stage 3 Motorsports).
Must pass a pre-employment drug test and background check upon hire (not all charges are disqualifying).