Role Purpose:
To maximise commercial revenue performance all Motorsport Network Events. Deliver revenues from a variety of products ranging from exhibition space to sponsorship.
Key Responsibilities:
- Responsible for the Show’s and other events commercial revenue performance
- Overall responsibility for all stand sales and sponsorship revenue and other revenues which may become apparent as part of our wider events offering
- Account management
- Responsible for development and training and appraisal of all Event Sales members
- Working with Show’s operational and marketing teams to ensure fulfilment
- Responsible for managing key relationships with clients, internal and external partners, opinion leaders, trade associations and media partners
Key Deliverables:
- Deliver commercial revenues to agreed targets
- Originating and on-going development of sponsorship proposals whose obligations can be met without committing the company to extra cost, unless authorised to do so with signed approval by UK Operations Director
- Account-manage and sell to top exhibitors and prospects
Skills and Experience Required:
- Sales Management and new business development
- Experience of marketing technology/ CRM industries is preferred
- Proven commercial experience in an Events environment
- Experience of managing large complex budgets
- Overseeing the delivery of high standards of service
- Strong understanding of the events industry
- Ability to maximise opportunities to generate income
- Strong negotiation skills
- Developed sense of product ownership
- Strong planning, organising and time management skills
- Strong written and verbal communication skills and interpersonal skills
- Leadership skills and ability to work in a team
- Problem solving and decision-making skills
- Ability to work under pressure and to tight deadlines
- People-management skills including recruitment, appraisal, training, motivation, supervision and development
Knowledge Required:
- Sales management
- Events management
- Financial forecasting
- Understanding and awareness of competition and market place
Qualifications Required:
- Previous experience of Events Sales