About the job
Motorsport Tickets is a specialist online motorsport experience company embarking on an exciting journey to reach out to international customers and create our own unique travel experiences. An opportunity has arisen for a Email Marketing Manager to join our marketing team based in London. The successful applicant will join a growing team and business function. A specialist, hands-on role, with exposure across the whole marketing mix and well suited to an ambitious self-starter eager to learn within a fast-paced ecommerce environment.
Key Responsibilities:
Working as a key member of the marketing and event teams you’ll:
- Own delivery of our entire email marketing programme – transactional and marketing led emails
- Creation and ownership a defined email sales channel focused on conversion, as well as browse and cart abandonment strategies and promotions
- Create engaging, exciting and diverse campaigns all about driving sales conversion
- Grow and nurture email subscribers
- Creation of in-house dashboard, reporting and associated learnings
- Develop process and documentation road maps, A/B tests, and promotions that succeed through email.
- Support the understanding of Motorsport Tickets customer base, helping to shape segmentation model
- Assists with all associated promotional activities, internal group wide team and external agencies as required
- Collaborate with marketing colleagues to ensure and maintain a consistent brand voice and message across channels
- Monitor market intelligence and keep track on competitor movement and market situation
- Assist our platform team, and wider network on associated needs to drive best execution
The Ideal Candidate
We have a friendly and relaxed working environment so personality is important. However, this must be matched with the creativity, skills and attitude to perform to the very highest of standards.
- Digital Marketing Degree educated
- 3-5 years’+ experience in a fast-paced ecommerce environment within travel or live event sectors
- Demonstratable experience delivering email marketing activation programmes
- Experience learning and activating email automation technology. Hands on experience using Bronto preferable
- A proven track record of delivering best-in-class email marketing campaigns
- Good ability to think on their feet and solve problems
- Exposure to development and hands-on implementation of digital marketing campaigns
- Travel agency and event team experience
- Data-driven, a commercial mindset with good relationship skills and powers of persuasion
- Good use of Google Analytics
- Strong organisational, project skills with excellent team-working skills
- Demonstrable experience of managing a diverse workload and working under pressure