Scope
Facilitate Yokohama’s Motorsports and Ultra High-Performance Tire efforts across all disciplines that Yokohama competes in at the both the professional and amateur levels. Act as brand representative onsite at motorsports, enthusiast or brand awareness campaigns throughout the year. Collect and curate Social Media content related to Performance and motorsports activities. Coordinate relationships with counterparts at sanctioning bodies and competition teams. Coordinate distribution of onsite assets within the YTC Sales division.
Duties and Responsibilities:
Develop and maintain relationships with teams and series to further Yokohama's motorsports efforts and activities
Maintain working knowledge of competitors' products and motorsports efforts
Analyze current activities and future opportunities to maximize Yokohama's motorsports efforts
Actively integrate Yokohama sales personnel and their respective sales channels into performance-focused activities through the use of admission tickets and VIP experiences
Act as point of contact for content collection and curation for all events attended (before, during and after) with the Social Media group
Work with engineering or onsite service company to gather data from competition vehicles
Lead development of race specific tires
Maintain a variety of databases that include product information, budgets, tire orders and event asset allocation
Oversee Ride and Drive effort for Yokohama as needed
Essential Knowledge and Skills:
Microsoft Office Proficiency
Interpersonal Communications
Presentation Skills
Analytical Skills
Ability to Travel 50% (extensively including consecutive weekends)
Market (Automotive, Motorsports and Tire) Knowledge
Testing and data analysis
Education and Experience:
Bachelor’s in engineering (preferred), business or related field
3+ years related experience in engineering, sales/marketing, in automotive sports, event management and/or motorsports
Formula SAE or Baja SAE experience in university
Motorsports participation as competitor, crew or operational