About RUROC
We are Ruroc, where innovation meets adventure in the realm of protective gear. As a leading force in the Action & Motorsports helmet industry, we have redefined the standards of protection and style. With a mission to engineer cutting-edge solutions that save lives while making a bold statement, we have grown from a £1 million to a £30 million revenue brand, capturing markets across 90 countries globally.
At Ruroc, we believe in breaking barriers and challenging the status quo of an industry that has long been stagnant. With an eCommerce store, www.ruroc.com, as our digital frontier, we establish a direct and intimate connection with our customers—setting us apart from traditional and competitor brands. This unique connection empowers us to stay ahead, rapidly incorporating feedback and innovating our gear at a pace unparalleled in the global helmet industry.
About the ROLE
Reporting into the Head of Brand, you will work cross-functionally with an energetic and passionate team. You will lead Ruroc’s Sponsorship Program and Community Engagement Program, with an objective to grow our global brand awareness and advocacy.
Working closely alongside the Head of Brand, Global Events Manager, Head of Digital, Creative Director and CX Manager, this role will be a key conduit between the Ruroc team and our community of riders and industry partners in the motorcycle space.
Core Responsibilities include (but are not limited to):
- Brand Activation Strategy & Planning
- Support the Head of Brand with defining the Brand Activation Strategy, defining the right Moto “Tribes” to target the right Geographies, how to reach them ( e.g. IRL Events, Brand Hubs, Social Media, Sponsorship, Influencers, Communities, etc.)
- Build the Annual & Quarterly Activation Plan across these tribes and channels, as well as coordinate with other functions (Events, Social, Brand Hubs, etc.) for budgeting and planning of these activities.
- Ownership of ‘community activity’ budgets and activation plans
- Reporting of these activities and results.
- Sponsorship Management
- Build & maintain strong relationships with our team of Sponsored Riders and Influencers. Coordinate plans, calendars, activities to maximise the impact of this channel, in line with our brand activation strategy. Identify new members to add to the roster (e.g. in line with introduction into new categories, or new competitive areas), as well as manage underperforming members or relationships.
- Identify relevant influencers for organic product seeding, report on and optimise the impact of this channel.
- Community Engagement
- Define the Annual & Quarterly Plan for building and strengthening the Ruroc Moto Tribe (= community) across all relevant channels (IRL and Online).
- Co-responsible, together with the Social Media Manager for the development and “health” of RUROC Moto digital communities (e.g. the Ruroc Motorcycle Gang).
- Co-responsible, together with the CRM Manager for the development and “health” of RUROC Moto IRL communities (e.g. if/when we build IRL clubs, chapters, etc.).
- Work alongside the Social Media Manager Moto, for the maintenance and growth of the brand's closed community Facebook group - the Ruroc Motorcycle Gang (RMG). This includes consistent presence and engagement on these platforms to keep the conversation with the community going. CS-related engagement will essentially be managed by the Social Media Manager Moto and the CS team, but the Sponsorship & Community Manager will occasionally need to step-in where relevant.
- Provide inputs & suggestions to the Content & Social Media Team for the development and implementation of content on these channels.
- IRL Activation Support
- Work alongside the Global Events Manager for planning and executing the global event calendar for Moto. This will include staffing events as and when required.
- Lead 'grass-root' activations to engage closer with the riding communities - identifying, organising and optimising demo days, ride-outs, bike meets, content generation etc.
- Diligent administration and Operational Coordination prior to, and during, IRL activations as well as generation of post-activity reporting.
- Coordination with Ruroc Digital teams to amplify IRL activations both prior, during and after activations. This will occasionally lead to creating and posting social content, within the context of the brand activation or community engagement.
- Brand & Retail Partnerships
- Identify and manage relationships within the motorcycling industry, in line with brand strategy and business strategy, in order to provide opportunities for brand building (e.g. brand placement, collabs, link ups, cross-brand content, etc.) or business development (e.g. co-promotion, commercial partnerships, product sourcing, B2B sales within the industry, etc.).
- Work alongside the distribution & retail manager to develop Brand Hubs & Offline sales channels, with a focus on identifying opportunities (e.g. brand hub locations, potential partner brands & businesses, etc.), initiating contact, then handing it over for business development.
- Collaboration and relationship management with key sector brands and manufacturers.
- Creative Production support
- Provide insight, support and advice for in-house creative production team and their content production schedule - utilising industry relationships to help source required items for video and photoshoots
- Support with talent management and coordination (alongside the sponsorship team).
Requirements
About YOU
This role is for you if:
- You are passionate about Motorcycling, and ideally have some experience in the industry.
- You have proven experience in managing a significant Influencers program, have worked closely with both Macro & Micro influencers, both in organic and paid partnerships.
- You have proven experience in managing a significant Sports Sponsorship program and handling direct relationships with athletes or other sponsored personalities.
- You have proven experience in developing Communities, both online and offline.
- You have a good understanding of Social Media, and can leverage it to grow and engage your community.
- You have a good understanding of most marketing channels and how they work together.
- You are able to work flexible hours including weekend and/or evening, and some travel in the UK and abroad,, e.g. to attend events or other activities.
- You have a great sense of ownership and work ethic.
- You are highly collaborative, and can align with a range of stakeholders across functions.
- You are a social animal - you love and excel at building new connections and relationships.
- You are able to work under pressure and to tight deadlines.
- You are supremely organised with the ability to prioritise, multi-task and function independently in a fast-paced, high-growth environment.
- Language skills (besides English) are not a requirement but would be advantageous.
Benefits
- Salary of between £30,000 to £40,000 DOE.
- 26 days annual leave + Bank Holidays
- Flexible working hours around our core hours of 10:00-15:00
- Hybrid working environment; 3 days working from HQ
- Private Health Insurance with Vitality
- Enhanced Maternity and Paternity entitlements
- Wellbeing support with our Employee Assistance Programme - Health Assured
- Free in-house Personal Training Sessions in our in-house, purpose-built gym
- Free Ruroc products plus, 50% discount for your friends and family
- Contributions towards skiing / snowboarding lessons and your CBT / full motorcycle license
Ruroc is proud to be an equal opportunities employer. We are committed to diversity and inclusion in the workplace. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, benefits, training, and apprenticeships. Our full equal opportunities policy can be requested from the People Team on hr@ruroc.com.