CRM Executive

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Our background and your main purpose...

Ruroc exists to make helmets cool. We believe that re-engineering protection with the perfect balance of art and science will make people want to wear our helmets, making them safer and meaning they live longer (and cooler!). In 2019, we had our first £1m turnover day and in 2020 we had our first £1m turnover hour. Ruroc has grown from £1m rev to a £20m+ revenue Action / MotorSports helmet brand selling into over 90 countries globally from its single distribution centre in Gloucester and we are now in an excellent position to build further growth.

All sales take place through Ruroc’s eCommerce store www.ruroc.com giving Ruroc a direct connection to its customers that legacy / competitor brands do not possess. This close connection to the end rider has given us the ability to rapidly innovate and enhance our gear at a rate never seen before in the Global helmet industry.

We control our destiny; we manage everything end-to-end to deliver our promise to customers and fulfil the potential of the Ruroc brand. We are building a world-class team of Product, Brand, Marketing, Customer, Operations, Tech, Finance and Talent/HR People.

We are now looking for a CRM Executive to support our campaign teams, focusing on building on our email marketing strategies to help push Ruroc even further.

Main Accountabilities...

  • Create engaging and visually appealing email content and strategies that retain existing customers and win over new ones.
  • Manage and consistently look for ways to improve email marketing activity across a worldwide database, ensuring they meet our high brand standards for design and accuracy, are sent on schedule and deliver revenue to the business.
  • Manage and devise email automation strategy for both marketing and service functions.
  • Manage and maintain the campaign planning schedule alongside the Head of CRM and Campaign Director.
  • Database management including segmentation and targeting.
  • Manage the database growth strategy and execution.
  • Campaign and database reporting to senior management teams.
  • Manage and identify other outbound marketing communications channels such as push notifications, calendar apps and SMS.

Requirements

This role is for you if:

KEY SKILLS

  • Marketing campaign management
  • Campaign planning
  • Database management
  • Copywriting for sales and engagement driven material
  • Clearly communicate ideas with marketing and design teams
  • Highly analytical with the ability to report concisely and accurately on performance to senior management
  • Ability to work and thrive in a fast-paced environment looking after several projects simultaneously.
  • Ability to prioritise workload and deliver to tight deadlines.
  • Intellectual and emotional intelligence in a balanced / equal measure.
  • Have a great understanding of retail, ecommerce, and marketing businesses.
  • Are bullish about Ruroc and its potential.

EXPERIENCE

You have…

  • A flair for marketing
  • A keen eye for design and branding
  • Experience working with CRM or Email Service provider platforms
  • A passion for creating marketing content that looks and performs exceptionally
  • Creative writing skills
  • At least one year marketing or business based experience or Bachelors / Master’s degree

You might have…

  • Database query or insight experience
  • Experience working in or interest in Moto or Snowsports
  • Interest in design
  • Purchased Ruroc or similar products

Successful people at Ruroc…

STAY FOCUSED.

Stick to the playbook, don’t go rogue.

MOVE FAST.

Stay ahead of the competition.

BE READY FOR ANYTHING.

Be prepared and be flexible. Discipline equals Freedom.

WE ARE GUERRILLAS.

Exploit opportunities. Be creative. Flank the enemy.

WORK SMART.

We focus on the 20% that makes the 80% happen.

THINK LIKE A CUSTOMER - EVERY DAY

Understand our target audience better, delight them

Benefits

The Offer

  • Competitive salary plus an industry leading bonus scheme.
  • Brand new on-site gym with Personal Trainer.
  • Employee of the quarter and year awards.
  • Private Health Insurance with Vitality.
  • Brand new office refit.
  • Casual dress
  • On-site parking
  • Company events & social hours
Organisation: 
Ruroc