About Fisker Inc.
California-based Fisker Inc. is revolutionizing the automotive industry by developing the most emotionally desirable and eco-friendly electric vehicles on Earth. Passionately driven by a vision of a clean future for all, the company is on a mission to become the No. 1 e-mobility service provider with the world’s most sustainable vehicles. To learn more, visit www.FiskerInc.com – and enjoy exclusive content across Fisker’s social media channels: Facebook, Instagram, Twitter, YouTube and LinkedIn. Download the revolutionary new Fisker mobile app from the App Store or Google Play store.
Role Overview
As the Paid Media Specialist Europe, you will be responsible for end-to-end execution and management of all paid search and digital media campaigns in Europe. This full-time role will be an integral part of our marketing team.
The ideal candidate will be an expert in all things paid search and PPC, driving user engagement with a proven track-record of campaign and budget management. Strong operational and analytical thinking are required. Deep and hands on knowledge of executing digital campaigns, including ad tagging, campaign analysis and measurement, and campaign optimization is required. Candidates should have the proven ability to work quickly under pressure, meet hard deadlines, work collaboratively with cross functional and global partners and deliver excellent results.
Responsibilities:
- Work very close with our Marketing Agency, monitor performance, identify improvements and ensure that we meet or overachieve our targets.
- Lead strategic and tactical paid search and campaign initiatives that drive, engage, and convert highly qualified traffic, using our core paid media channels, including paid search, paid social, display/retargeting and programmatic advertising
- The Digital Ads Campaign specialist will help lead the strategic approach to search campaigns, leads campaign execution, regular and frequent monitoring, and maintenance of paid search and other PPC tactics
- Hands-on implementation, management, KPI setting, and reporting for Google Ads, Google Analytics, and Bing Ads
- Partner with analytics resources to ensure proper tagging and tracking elements are in place and measured correctly
- Strategize the creation of new PPC campaigns, ad groups, keyword opportunities, ad copy and ad accounts as needed
- Oversee daily and weekly trend reporting, pacing and analysis of KPIs from all paid search and other PPC campaigns to create clear, actionable insights for internal stakeholder
- Conduct ongoing analysis of industry or changing trends
- Ensure that the campaign goals, assets, timelines, and budgets are adhered to
- Other relevant and related tasks as requested
- Proactively identify opportunities for optimization, insight and expansion, provide recommendations and see through to implementation
Qualifications/Knowledge/Experience:
- At least 2 years deep, hands on experience in implementing and managing digital campaigns
- Expert in Google Ads including strategy, KPI setting, campaign build/design, implementation, regular optimization/management, keyword research and analysis
- Experience and excellence in managing paid search campaigns with at least a six figure spend annually
- Previous experience training/managing other members in an SEM team
- Experience with SEO, paid social, native advertising, other advertising platforms
- Outstanding knowledge of research and analytics tools such as Google Keyword Planner, SEMRush, Google Trends, Google Analytics and Google Data Studies
- Must know SEO, SEM, PPC, activation of brand marketing via various channels
- Desire to learn new technologies and/or platforms in the PPC space to improve efficiencies
- Google Ads and Analytics Certifications (Required)
Additional Requirements
Fisker Inc. is an Equal Opportunity Employer; employment at Fisker Inc. is governed based on merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.