Company Description
Miller® is about building things that matter. We lead the welding industry in building advanced, solution-focused products and meeting crucial needs for welding safety and health.
We’re about the partnership and the work. Our products are designed with our users for manufacturing, fabrication, construction, aviation, motorsports, education, agriculture and marine applications.
Miller Electric Mfg. LLC, is headquartered in Appleton, Wisconsin, and wholly owned by Illinois Tool Works (NYSE: ITW). The company maintains its industry leadership by setting the standard for reliability, quality and responsiveness. Our tagline, “The Power of Blue®,” is inspired by the blue color of Miller equipment.
The company began with an innovation that responded to customer needs, growing from a one-man operation in 1929, to the world’s largest manufacturer of arc welding products. Miller keeps the tradition alive by focusing on its top priority: people.
Job Description
The Marketing Specialist for the Power Systems Division (PSD) will participate and support the analysis, development and implementation of marketing strategies to achieve profitable revenue growth. This individual will work closely with the Channel Manager, Product Managers, Sales, and Market Development Manager on developing and executing marketing initiatives for existing and new products.
Essential Functions:
- Execute digital and print marketing activities including creation of materials for new and existing products (brochures, literature sheets, website campaigns, social content, direct mail, email, advertising, press releases, videos, marketing automation, product photography, etc.)
- Lead the collaborative go-to-market efforts of product launch with product managers and market development manager with strong contribution on go-to-market message creation to support unique value proposition development
- Acting as main contact for outside creative agency of record; responsible for project planning documents, editing support, and approvals
- Own marketing budget process for estimating monthly expenses and tracking actual spend
- Regularly report on content performance and drive improvements into the creative process
- Participating in collaborative go-to-market efforts (i.e. trade show planning, social media content, best practice sessions) for Miller
- Assist the product team as needed with surveys and customer interview questionnaires as part of the new product development process and post-launch feedback
- Assembling training presentations for distribution channels and internal sales force
- Reviewing and updating marketing infrastructure systems including database system, extranet, myWelds, sales team communication tools, and customer facing websites
- Assisting Product Managers with competitive analysis, product and market landscapes and value proposition creation
- Exhibiting at industry trade shows
Qualifications
- Bachelor’s degree in business (emphasis in marketing preferred)
- Minimum 3-5 years’ experience in a product based, business to business environment
- Proven ability to analyze current business issues, customer needs and formulate marketing strategies
- Strong business acumen, well organized, aggressive self-starter with the willingness to learn and grow
- Excellent oral and written communication skills
- Ability to build relationships among employees, distributors, and key end-users
- Comfortable presenting and facilitating before groups
- Ability to succeed in a fast-moving environment that values an entrepreneurial spirit
- Must be a team player with high motivation and solid decision-making abilities
- Must possess a high level of creativity
- Desire to take initiative and high energy to see projects through completion
- Ability to understand technical product-line
- Must be proficient in Microsoft Office
- 20% travel
Additional Information
All your information will be kept confidential according to EEO guidelines.
ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.