Homestead-Miami Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The Speedway, which was founded by Miami businessman, racing enthusiast and philanthropist Ralph Sanchez, is a 650-acre facility that features a 1.5-mile oval and 2.21-mile road course. The Speedway hosts on-track events nearly 300 days per year and generates more than $301 million annually for the region. NASCAR crowned champions in all three of its national series at Homestead-Miami Speedway for 18 straight years (2002-19). In 2023, the Speedway hosts the second race in the Round of 8 of the NASCAR Cup Series Playoffs on Sunday, Oct. 22. In August of 2022, Homestead-Miami Speedway unveiled a new, colorfully designed logo that showcases the venue’s sense of place and incredible competition while incorporating all what South Florida has to offer from the vibrancy of South Beach to the tranquility of the Keys. Using a combination of pink, blue, yellow, light and dark turquoise – colors specific to the culture of South Florida - the new Homestead-Miami Speedway highlights regional and cultural flair of color, speed and intense, off-the chart racing that is unique to Miami.
As the Event Marketing & Community Partnerships Associate at Homestead-Miami Speedway, you will play a pivotal role in promoting our NASCAR Playoffs Cup Series Weekend October 26-27, 2024, and cultivating relationships with local community partners. This position offers a unique opportunity to immerse yourself in the world of motorsports marketing and community engagement, working closely with a dynamic team to drive awareness and excitement for NASCAR Playoffs Cup Series Weekend in South Florida.
You will report directly to the Director of Event Marketing & Community Partnerships and will be a key contributor to the marketing efforts of the Homestead-Miami Speedway. The associate assists in the development and execution of promotional campaigns to increase awareness, maximize ticket sales, and support best-in-class guest experience at the Homestead-Miami Speedway. The ideal candidate for this role must be able to think strategically and creatively, balance multiple responsibilities, and easily collaborate with internal and external stakeholders.
Key Responsibilities:
- Collaborate with the Director of Event Marketing & Community Partnerships to design and implement a cohesive marketing strategy, focusing on grassroots, in-market promotions, and online campaigns to enhance ticket sales and event attendance for the NASCAR Playoffs Cup Series Weekend and other events throughout the year.
- Assist in developing and managing marketing and promotional campaigns, leveraging social media, email marketing, and Speedway's website to create engaging content that promotes our events and community initiatives.
- Assist in forging and strengthening partnerships with community organizations, local businesses, universities, and municipalities to broaden Homestead-Miami Speedway's impact and presence in the South Florida community.
- Coordinate and support on-site and off-site promotional activities, including community activations and event experience activations such as the NASCAR Racing Experience Media & Influencer Day, Fourth of July Celebration, and Give Back at the Track, and Fast Lane Friday events.
- Assist in the creation, distribution, and management of marketing materials for local marketing activations, ensuring effective communication and outreach to target audiences.
- Conduct market research to identify trends and opportunities for enhancing marketing strategies and community engagement efforts, incorporating insights into future planning.
- Assist as a liaison for promotions, managing radio interviews, remotes during race weekends, and leading the HMS street team at local community activations.
- Collect valuable attendee data at events to support future marketing campaigns, focusing on email list growth and consumer engagement.
- Collaborate with internal teams to ensure cohesive messaging across sales, operations, and customer service, maximizing the impact of marketing efforts.
- Assist in monitoring, evaluating, and reporting on the effectiveness of marketing and community partnership activities, offering insights for continuous improvement.
Qualifications:
- Current enrollment in a college or university program in Marketing, Communications, Public Relations, Sports Management, or a related field, with a strong interest in motorsports and event marketing.
- Exceptional communication, interpersonal, and relationship-building skills, capable of effectively engaging with a wide range of stakeholders.
- Creative and strategic thinker with a proactive approach to problem-solving, detail-oriented, and capable of managing projects from conception to completion independently or as part of a team.
- Proficiency in Microsoft Office, social media platforms, and familiarity with digital marketing tools preferred.
- Available to work flexible hours, including weekends and evenings, adapting to event schedules.
- Self-motivated and organized, with the ability to work in a fast-paced environment and think strategically to solve problems.
What We Offer:
- Hands-on experience in event marketing and community partnerships within the exciting world of NASCAR and motorsports.
- Dedicated mentorship from Director of Event Marketing & Community Partnerships, which will include valuable teaching moments and opportunities designed to enhance your experience and skills.
- Opportunities to network with professionals in the sports and entertainment industry.
- A dynamic and supportive work environment where you can grow your skills and build your career.
- Access to Homestead-Miami Speedway events and activities.
Travel: 30% travel locally to support HMS activations throughout South Florida, includes weekends and holidays.
Apply Now!
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.
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