Job title: Customer Marketing Manager
W Series, the ground-breaking motor racing championship for female drivers only, is recruiting a Customer Marketing Manager to help us grow and maintain our fan base. The ideal person will be curious about working for an exciting start-up business and will have an interest in women’s sport and experience in managing and growing a fan or customer database through extensive marketing campaigns, and data and business analytics.
Purpose of role:
- Reporting to and working alongside the Marketing Director, grow the W Series customer database and its commercial value via CRM and membership management
- To manage the direction, development and management of the W Series fan membership program, targeted retention and acquisition communications to our customer database
- Create a coordinated email strategy, cross-channel campaign and conduct website enhancements with the aim of growing the fan base, enhancing data quality, increasing the value of our digital rights and growing direct revenue
- Assist the marketing team in implementing a range of through-the-line marketing campaigns at the right time, to the right audience, with the right message
Principal accountabilities:
- Fan growth and engagement
- Creating and owning the membership marketing plan and email campaign calendar
- Work with the Marketing Director to develop a holistic e-comms strategy and calendar, proactively assessing the upcoming business needs and forward-planning to maximise campaign effectiveness
- Proactively devise new ways of cross and up selling customers
- Working with head of social and digital to ensure email campaigns are delivered on time and to an optimized customer audience
- Creating and implementing data acquisition campaigns such as competitions and paid advertising to drive membership, continuously looking for ways to create data capture opportunities across our channels (including email, web, SMS, social and live activations) to agreed targets
- Continually develop membership benefits and engagement opportunities that deliver value to members and increase the number of actively engaged customers on the database
- Managing the email communication process from briefing through to send, including creative, tracking and testing and ensuring all emails deploy on time and 100% accurate
- Designing and owning lifecycle, retention and trigger campaigns. i.e. re-engagement, welcome process etc Pushing innovation, ensuring email and CRM campaigns are best in class
- Develop and implement regular reporting of email performance, membership programme metrics, sales attribution and other progress against KPIs
- Work closely with the W Series partnerships team to ensure an integrated e-marketing calendar for partner campaigns
- Creating ad hoc marketing graphics using graphic design platform or photoshop
- Being an internal brand champion – understanding and advocating for strong adherence to brand guidelines and principles
- Work with other departments within the W Series to ensure email best practice is being implemented and drive the continuing education of the organisation on the best methods to utilise CRM channel marketing
Knowledge, skills and experience:
- Educated to degree standard, preferably in a relevant academic discipline
- Minimum 3 years marketing experience, with demonstratable experience in delivering email and/or membership campaigns and programmes
- Experience in using Mail Chimp, DotMailer or relevant Email Service Provider
- Exceptional project management skills, with a proven ability to manage multiple projects with varying priorities
- Logical and analytical thinker, assessing data for insights
Personal attributes:
- Ambitious, with a passion for data-led marketing and the drive to make a difference
- Strong organisational skills, attention to detail and a creative spark
- The ability to work to strict deadlines, within budget and in a pressurised environment
- Willingness to work flexibly including occasional weekend work when required
- Willingness to “get stuck in”. Energetic and passionate about their product specialty
- A passion for sport