Reports to:Head of Social Media
Department: Racing
Purpose of the Role:
Creation and distribution of content that fits the social media strategy as set out by the Head of Social Media across key platforms and to the special tone of the brands.
Background
Motorsport Network is the leading independent voice of the motorsport and automotive industries and their fans. Since its founding in 2015, it has become a global market leader in media and technology in the automotive and motorsport sectors, making connections among the millions of passionate racing and automotive fans with their network of industry players and stakeholders.The network attracts millions of monthly visitors to its platforms, engaging them with a rich mix of news, analysis, opinion pieces, video content, and community forums. Motorsport Network continues to push the boundaries of motorsport media and technology, delivering unparalleled experiences to motorsport enthusiasts worldwide while driving innovation within the industry.
Principal Accountabilities:
- Day-to-day multi-channel management, posting across X (formerly known as Twitter), Instagram, Facebook, TikTok and any other strategically relevant platforms for Motorsport.com/Autosport Creating best-in-class graphics and video assets to engage with motorsport fans Posting to the social platforms - creating and in-keeping to a positive brand and tone of voice for Motorsport.com Maintaining the social media calendar for each platform Leveraging brand marketing calendar and pop culture occasions to maximise relevance of storytelling to drive engagement, reach, and follower growth Live in-moment event coverage of key racing series (mainly F1) Working with video, podcast, and editorial team to create bespoke content for social, including social graphics and short-form videos Editing third party videos for social relevance Keeping on top of trends and understand how we can execute on them Be proactive with creative ideas Willing to travel, work weekend shifts and potential holidays.
Skills, Knowledge and Attributes Required:
- 2+ years managing social media Proficiency with photo editing tools (i.e. Photoshop/InDesign) Proficiency with video editing tools preferred (i.e. Final Cut/Premiere) Graphic design ability preferred Experience in covering live events Good understanding of multiple Motorsport series Deep understanding of social media platform and the respective methods of content prioritisation. Knowledge of current social trends and how to use them to engage audiences. Use of data analytics tools to make key decisions and report back on success
How will Success in This Role Be Measured?
Create best-in-class content that will:
- Grow engagement and followers Increase reach Create best-in-class content Increase social as revenue stream