Head of Events - Esports

The company:

Williams’ core competencies are the design and development of racing cars to compete in the Formula One World Championship. As one of the world's leading Formula One teams, the company has secured 16 FIA Formula One World Championship titles since its foundation in 1977 and is now moving into an exciting era under new ownership defined by relentless innovation and living sustainable performance in every dimension.

The position:

We are looking to recruit a Head of Events – Esports to lead the delivery of industry-leading events and experiences program to our partners, fans and guests visiting the Williams site in Oxfordshire and at external events around the world.


Reporting to the Director of Esports, this role plays a key part in delivering events that enhance the Williams brand and guest experience.  


Key Responsibilities:

  • Lead the planning, management and delivery of all Esports and gaming events taking place in the Williams Esports Lounge, Experience Centre and external events around the world, including F1 races, fan activations and partner events. 

  • Oversee preparation, maintenance, logistics and operation of the sim racing hardware and software used at internal and external events and by drivers and the wider team, including sourcing, storage, shipping, repair/replacement and installation of all equipment as required.

  • Organise the events team to deliver hands-on, front-of-house and guest management across all events to ensure exceptional customer experience.

  • Ensure the Esports Events Team collaborates with the Experience Centre team on event booking, administration, marketing and partner engagement.

  • Co-ordinate with the Fan Engagement & Events team in the USA to support planning, management and delivery of events in that market. 

  • Support the Esports Race Team with activity as required, for driver training camps, media & sponsor event.

  • Lead the strategic objective to generate revenue and expand our customer base through event activity including sim sales, sim hire and exhibitions. 

  • Effectively manage third-party suppliers, ensuring that objectives, event briefs and evaluations are thorough and timely.

  • Execute a key leadership role in the Esports organisation, with a commitment to upholding and instilling the culture, values and behaviours in your team and throughout collaborations with other teams. 

  • Liaise with the wider Williams team, third party agencies and suppliers, building strong working relationships and managing output. 

  • Acts as a brand champion, ensuring the Williams brand is represented correctly and consistently across all content output.

  • May require flexible and unsociable working hours and some travel, depending on the event calendar and team requirements.


To be considered for this position, you must have: 

  • Proven experience leading an events and guest experience function.

  • Strong knowledge of sim racing hardware and software.

  • Relevant qualification in Events or a related subject eg. Marketing/Esports/Hospitality. 

  • Strong balance of creative flair, eye for detail and project organisational skills.

  • An enthusiastic self-starter, with an ability to work collaboratively in a fast-paced environment.

  • ·A problem solver, able to use initiative to ensure deadlines are met on time to a consistently high standard. 

  • Able to work flexibly with a positive can-do attitude.


Application Closing Date: All applications must be received by 23rd May 2024.

What can Williams offer?

The Williams Group is based in multi acre complex located in Grove, Oxfordshire. The Williams Group offers a competitive holiday package, staff events/open days, a subsidised restaurant on site and various car schemes. We have an on-site gym (open 24 hours a day) as well as various fitness classes including outdoors bootcamps, pilates and yoga free for all staff and contractors to use. Aside from these benefits we can offer free onsite parking and large open green spaces to unwind during breaks. We are a based just 30 mins from Oxford City Centre by bus.

Williams is an equal opportunity employer that values diversity and inclusion. We are happy to discuss reasonable job adjustments

Williams Racing