Group Sales Manager

KEY RESPONSIBILITIES:

You will provide leadership and direction to the sales team to maximise growth and profit, whilst taking overall operational responsibility for selling on both Pro-active and Reactive for Corporate/Private/Open Events and to ensure the efficient and productive sale of Daytona products.

JOB DESCRIPTION

  • To take overall responsibility for ensuring that the sales targets are achieved.

  • To manage the sales team and to regulate sales procedures and ensure that the objectives are being met.

  • To ensure the smooth and effective day-to-day running of the sales function.

  • Develop new sales procedures to increase and improve group performance to maximise overall profitability.

  • To manage and grow current turnover of £5m across multiple venues.

  • To plan, map, and manage the phone system.

  • To create a log of all phone / clubspeed issues and report progress to CEO on a weekly basis.

  • To effectively manage events scheduling for Group.

  • To take overall responsibility for the design and delivery all staff training to include induction, sales, systems, and compliance training.

  • To ensure regular reviews/appraisals are carried out for the sales team.

  • To ensure adequate staffing levels are maintained and FOH teams are utilized for the purpose of cover.

  • To ensure all sales teams holidays are approved by the CEO and HRD.

  • To plan, promote and expand the group through effective marketing, as and when required, to meet any future objectives.

  • To introduce and maintain regular communication channels between all departments and venues.

  • To manage the sales team administration including all salaries, bonus, and overtime payments.

  • To regularly develop & implement new & effective sales techniques and deliver training to the Sales and Group Front of House teams.

  • To be responsible for all matters relating to T&C’s, ensuring that the team is well rehearsed and compliant.

  • To be responsible for maintaining headcount targets through effective recruitment and retention of staff.

  • To become fully conversant with policies as per the Employee Handbook; to include recruitment, disciplinary, grievances and dismissals.

  • To ensure all systems and technology are fully functional through effective communication with IT personnel.

  • To produce regular management reports to the Board.

  • To ensure adequate staffing levels are in place during the week and on Saturdays.

  • To assist the sales team in ensuring sales calls are answered within 3 rings.

  • To be responsible for selling both on a proactive and reactive basis both face to face and telephone for the following product groups:

    • Kart racing and related activities for the venue

    • Conferencing and Room Hire

    • Catering

    • Trophies

    • Merchandising

    • Juniors

    • Product packaging and additional revenue opportunities

    • Formula 1 Pit Stop Challenge

  • To be responsible to the CEO for achievement of monthly and annual targets and recommending corrective or supplementary actions to enhance performance.

  • To take accountability for inputting and updating the customer database with prospects and ensuring phone listings are completed accurately and efficiently to facilitate mail shots.

  • To contribute towards creation, review, and proposal of modifications to the makeup/format of the individual product category

  • To train and inform all sales team members (new and existing) in new product and processes as and when introduced or required.

  • To ensure and maintain high levels of customer/visitor service, satisfaction & expectation through effective communication.

  • To ensure effective internal communication to promote good interdepartmental relationship.

    PERSON PROFILE

• Personality: A dynamic and self-driven and results orientated person with a positive outlook and clear focus on high standards. A reliable, tolerant, and determined individual. Well presented, friendly, approachable, and professional. Able to communicate well with others and be a team player.

• IT Skills: Must be adept with the use of MS Office 2000 or later. Good working knowledge of Word/Excel and be able to quickly gain an understanding of bespoke programmes.

PERSONAL ATTRIBUTES

Essential Qualifications, Skills & Experience:

  • To have significant sales management experience preferably in the corporate leisure/hospitality /entertainment Industry

  • A practical, goal-oriented individual to lead and inspire a busy team,

  • Maintain an up-to-date understanding of products and services and translate this into targets and plans.

  • Develop close working relationships with customers.

  • Set and monitor performance objectives.

  • Coach and develop your team to deliver the sale & service according to customer needs using our bespoke technology.

  • Be creative, enthusiastic with the ability to think ‘out of the box’

  • Proven prospecting and closing skills

  • A confident & professional communicator at all levels, both verbal & written

  • Effective staff management

  • Well organised, able to prioritise & manage multiple priorities

  • Strong financial services background

    Essential Qualifications, Skills & Experience

  • Must be proficient in Word, Outlook

  • Must be able to work on own and be a team player