For many fans of Formula One, the sport exists between lights and chequered flag on a Sunday afternoon. It begins and ends with the exploits of the drivers on the track. But this is merely the tip of the spear. The reality of modern F1 is that of a complex and intertwined operation, every part of which needs to perform near its limit if success is to be achieved. From the pit crew searching for the ultimate repeatable pit stop, to the inspiration of the designers, the application of engineers and the herculean efforts of an army of fabricators and machinists. Much of our success is thanks to the diversity of thought and spectrum of skill sets held within the team, our ability to recognise unique contributions from individual team members is just a part of why we love what we do.
Job Description
We are looking for an experienced individual to join a growing research, insights, and analytics team at Red Bull Racing. The role involves integrating data and insights into the Marketing team’s strategies.
Specifically, it focuses on partner and sponsor reporting, activation benchmarking, continuous partner tracking, and demonstrating the return on investment (ROI) from team partnerships.
Additionally, the role extends to providing reporting for Social and Communications teams throughout the Formula 1 season, as well as collaborating with other Marketing functions. Your expertise in research and analytics will contribute to impactful insights delivery.
What You’ll Be Doing:
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Day to day management of Partnership research projects and requests, working closely with the team to implement always on partner tracking as well as service partners on an ad-hoc basis. You’ll utilise existing tools and data to report on things like social activations, end of season value reporting and ROI for partners.
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Work closely with the Social and Comms teams to implement periodic reporting of content. Looking at both owned social content and social influencers you’ll develop reporting approaches using key metrics and benchmarks that will inform decision making and learning.
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Develop a good understanding of the strengths and challenges Red Bull Racing Marketing faces and to ensure insight can enhance our strengths and/or overcome our challenges.
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Run in-depth reporting for the team throughout the year across our key data sources, highlighting significant areas of strength or opportunity and driving clear recommendations for action.
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Utilise syndicated research (e.g. GWI) to deliver on ad-hoc research requests from the team.
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Continually enhance research capabilities by identifying opportunities and working closely with the team to implement them.
We’re Looking For:
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Clear, demonstrable experience in managing and developing quantitative and qualitative research projects.
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High level user of Excel - knowledge of SQL, Python or R preferable but not essential.
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Evidence of running strategic and brand research initiatives and commissioning research projects, using a range of research methodologies.
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Sound analytical skills and familiarity with statistical data analysis and visualisation.
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Strong customer research and media measurement experience.
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Experience in using SaaS tools (e.g. GWI, Sprinklr, PowerBI).
Now from us - what you can expect to receive in return:
Not only is this a fantastic role, a good salary is just the start, there are many other benefits too such as our bonus scheme, private health care cover, life assurance scheme, workplace nursery, company contributed pension scheme, on site gym & fitness classes, food allowance, and a cycle to work scheme; but above all, the job satisfaction doesn’t get any better than the feeling of making a real contribution to the function of our Grand Prix cars.
Job Posting End DateTue, 23 Apr 2024