Team Penske’s Social Media & Digital Content department oversees the team’s social media strategy and all related content development (photo, video and graphic design) for social, as well as team and partner requests, across all series in which Team Penske participates, providing a unique storytelling and creative opportunity for those in the department.
Team Penske’s social profiles have a combined ecosphere of more than five million followers and growing. In addition to keeping external audiences apprised of all things Team Penske, the Social Media & Digital Content team also serves as a key resource for Team Penske’s Marketing department, which helps foster relationships with the team’s 45 corporate partners. This also extends to working through relevant social strategy and storytelling needs with the team’s drivers, collaborating closely with the team’s public relations representatives.
The Digital Content Creator will help manage the visual production for Team Penske’s Social Media & Digital Content department. This includes in-house content ideation and production through both video, photography and graphics, as well as execution across social. The ideal candidate will have 3+ years of experience in photo, video and graphic design with a understanding of social as well. The role will also require travel.
Responsibilities:
- Create, ideate and produce original photo and video content for Team Penske’s social channels, as well as driver and partner ecosystem.
- Possess the ability to plan and prepare content production needs for upcoming projects including location/venue scouting and equipment (cameras, lighting, audio, grip, etc.) management.
- Contribute to the production of recurring and milestone graphics for Team Penske social media channels with intention to inform, educate and engage the audience.
- Support development and management of team’s editorial calendar which includes applicable dates and milestones to drive content ideation and production.
- Understand social media guidelines and best practices to develop content within the guidelines of the designated platforms, as well as utilize current trends to guide production.
- Actively researches emerging video and graphic trends and technology to find opportunities for implementation and position Team Penske as a content leader.
- Work closely with Social Media Coordinator and Creative Video Content Coordinator on ideation, content production and deadline expectations.
- Assist in the maintenance and execution of Team Penske’s social media channels at designated times (primarily event weekends) with direction and support from the Social Media Coordinator.
- Serve as a liaison with public relations representatives, team partners and account managers, as well as leadership across the team’s various competition departments, to understand content needs and relevant KPIs to produce content that can be utilized for various campaigns.
- Participate actively in internal meetings, as well as partner meetings, to come up with new and engaging ways to showcase our team, drivers and partners.
- Act as a liaison with sanctioning bodies and broadcast partners to understand guidelines for shooting at events, as well procuring licensed/archived video for team use and relevant projects.
- Lead planning process for yearly content capture and team-owned production days with support from the overall communications team. This includes working closely with third-part production companies to coordinate future projects.
- Maintain a knowledge and understanding of Team Penske social performance metrics and relevant reporting to take strategic approach to content development.
- Support social performance metric collection and reporting.
- Understand privacy restrictions when shooting at a place of business (i.e. race shop).
- Travel, as needed, to capture content both at track and relevant events/appearances that spotlight key moments for the team, partner and drivers.
- Adapt to changing circumstances and schedules to be a team player, sometimes performing duties as assigned.
- Adherence to all company policies and procedures.
Requirements:
- Bachelor's degree or equivalent work experience within the field.
- 3+ years of relevant experience, specifically within content production and/or social media/digital strategy roles. Motorsports experience preferred, although not mandatory.
- Advanced level experience and proficiency using the Adobe Creative Suite (including Photoshop, Illustrator, After Effects, Premiere, etc.).
- Ability to produce, edit and direct a project independently from start to finish.
- Experience in professional equipment to produce photo, video and graphics.
- Previous experience working with production companies.
- Excellent interpersonal, verbal, and written communication skills; and the ability to communicate across all levels within an organization.
- Exceptional level of organization and attention to detail.
- Ability to work well with others in a cross-functional team environment.
- Self-starter and highly motivated to succeed.
- Maintain the company’s professional image and message at all times.
- Ability to work weekends and travel as required; mostly race weekends (both NASCAR and INDYCAR, in addition to IMSA) with some weekday travel required.