At McLaren Racing, we believe only by chasing performance in everything we do can we give ourselves the best chance of success. Performance on track and in the factory. Performance for our people, our business and our partners. It’s about more than winning. It’s about hitting the highest standards, and then raising the bar again.
Purpose of the Role:
Working closely with the CRM Team, the role includes hands-on execution of helping to engage McLaren’s fanbase by responding to fan enquiries, providing insight into current trends across the sports industry, and providing general admin support to the wider Digital team.
Role Dimensions:
This role reports to the CRM Manager. The role may entail unsocial hours and some work on weekends may be required.
Principal Accountabilities:
Fan Mail (50%)
- Replying to all fan mail enquiries and charitable requests.
- Coordinating the distribution of McLaren Driver Cards.
- Recording and measuring fan mail volumes.
- Maintaining McLaren’s tone of voice across all print and digital fan communications.
- Identifying opportunities to incorporate fan mail into digital content.
McLaren Plus programme (40%)
- Contacting McLaren competition winners and distributing prizes.
- Coordinating signing sessions with McLaren F1 Drivers and team personnel.
- Work closely with Brand Experience colleagues to coordinate physical and virtual fan events.
Team support (10%):
- Day to day support for the wider Digital and Social team.
- Identifying areas of improvement that impact efficiency and productivity.