Visual Brand Manager
Brackley, UK
At the Mercedes-AMG Petronas Formula One Team, a group of passionate and determined people work to design, develop, manufacture and race the cars driven by seven-time World Champion Lewis Hamilton and Grand Prix winner George Russell.
Whether working in our Operations, Technical, Race or Business Support functions, we are all in and aspire to build the greatest team in the history of our sport.
Every individual plays their part. No stone is left unturned in the chase for every tenth of a second. The history of our sport is long and rich, and we are continuing our journey with renewed effort year on year. Record books remember the names of a few, but history is written by the many.
About the Role:
We have an exciting opportunity in our Marketing Team for a Visual Brand Manager.
This role will work to develop and deliver the Team’s new brand identity. In this newly created role, you will be core to delivering the Mercedes-AMG PETRONAS F1 Team brand identity. Working with the Marketing Department to develop our brand identity and manage its roll out, ensuring consistency across all touch points.
The successful candidate will be passionate about sports marketing and branding, a cool pair of hands that can strike the right balance between delivering on existing brand constraints while also bending to the speed and development of a world-leading sports team. You will be working with our partner ecosystem and stakeholders to ensure their alignment and positive engagement with our team identity.
As our Visual Brand Manager, your responsibilities will include:
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Be a key player of an active, engaged, enthusiastic team focused on the delivery of clear objectives.
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Working with the Senior Brand Identity Manager to constantly refine, develop and grow our team brand identity.
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Creator and gatekeeper of team branding and style guidelines, educating internal and external audiences on the use of the brand identity and implementation onto marketing and company assets.
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Managing the rollout of the team’s visual identity onto all materials and assets, working with different sub teams to ensure timely and consistent roll out. Choosing the correct brand identity visualisation depending on the use and audience.
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Development of logo variants and lock up logos for use by our Stakeholders and Partners.
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Identifying new areas internally and externally that need a rebrand in the physical and digital spaces.
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Take an active role in constantly evaluating and developing visual strategies for the team, keeping an active eye on the Mercedes-Benz and Partner Brands ensuring all work together in harmony.
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Monitoring the latest trends and developments in Sports Brands to ensure the team’s activities are leading edge.
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Working with our Insights team to monitor the teams brand recognition and ensure all activities are aligned to the brand identity and perform against the brand values.
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Working as part of the team onboarding new partners, creating and giving presentations on our brand visual identity.
To be successful you will have:
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Marketing degree educated, or equivalent.
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Relationship Management Skills.
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Strong understanding and experience of brand identity management.
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Experience of rolling out a visual brand identity.
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Experience of working within a creative or brand sub team in a marketing department.
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Excellent interpersonal skills and strong team mindset.
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Acute attention to detail and delivering consistently to high brand standards.
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Thrives working in a fast-paced and pressurised environment with high levels of drive and enthusiasm, multi-tasking across numerous ongoing projects.
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Organised, with good time management skills.
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Flexibility in hours and approach is required, along with the ability to work under minimum supervision with a ‘can do’ team attitude.
Benefits:
Our riverside campus is powered by 100% renewably sourced energy and features an on-site gym and exercise studio, subsidised restaurant and on-site parking with EV chargers available.
We offer a competitive and attractive package of benefits including a generous bonus scheme, Mercedes car lease scheme, private medical cover, life assurance and 25 days holiday. We pride ourselves on our family-friendly environment, employee well-being programme and offer flexible working opportunities.
Why us:
At the heart of our performance are our people. Every member of our team has a voice and plays their part in contributing to our successes on and off the racetrack. We take pride in creating an innovative, collaborative and high-performance culture where all of our team members are respected, empowered and valued.
Through our Accelerate 25 programme, we are continuously working to make our team even more diverse and inclusive. Whatever your background, we believe that you will find working with us rewarding and enriching.
Your application:
We will ask you to complete a questionnaire as well as submitting a cover letter and CV. Please note if you would like to include a cover letter please upload it with your CV as one PDF document.