At
McLaren Racing, we believe only by chasing performance in everything we do can
we give ourselves the best chance of success. Performance on track and in
the factory. Performance for our people, our business and our
partners. It’s about more than winning. It’s about hitting the
highest standards, and then raising the bar again.
Purpose of the to role:
To lead on the publishing of content across McLaren Formula 1’s social media channels, with a focus on delivering against our editorial objectives, ultimately driving continuous engagement and channel growth.
The post holder is accountable for ensuring our social media channels are active daily, from a regular publishing cadence to proactive community management, while also ensuring content is planned at least a month in advance.
Role dimension
You will report into the social media manager and be a part of McLaren Racing’s wider digital team, providing you with the opportunity to collaborate with and learn from the best professionals in their respective fields in Formula 1.
This role provides hybrid working but requires you to be at the McLaren Technology Centre (Woking, UK) at least three days per week (except for when traveling for grands prix) to capitilise on content capture opportunities and collaboration with colleagues.
McLaren operates in a fast-paced, high-performance environment, and the nature of racing on weekends and working in social media means regularly working during unsocial hours including worldwide travel to grands prix.
Principal Accountabilities
- Leading on the publishing of content across all social media channels in line with McLaren’s overarching social media strategy.
- Hands-on creation of content for all McLaren F1 social channels, including but not limited to, phone capture, photography, photo and video editing and copywriting.
- Be at the heart of content ideation, collaborating with the wider digital team and external freelancers to deliver engaging content to fans.
- Deliver weekly and monthly social media plans, while clearly communicating plans to stakeholders at all levels.
- Adhere to team processes, guidelines and policies set by McLaren Racing.
- Enforce and maintain McLaren’s tone of voice across all channels.
- Devise creative ways to drive sign-ups to McLaren Plus, the McLaren App, and drive traffic to the McLaren website and the McLaren Store.
- Support in the execution of partner and licensing content across McLaren Racing’s social channels in line with contractual rights.