To ensure we maintain the elite levels set at Formula 1, we are seeking a Fan Strategy Manager on a 12 month fixed term basis to contribute to making the right strategic and commercially savvy evidence-based decisions within the ever-changing context of our fans and customers lives.
In this exciting role, you will be reporting into the Head of Fan Strategy and Planning. We are looking for an individual who can distil powerful insights from data and focused on driving business outcomes.
The right person for the job will apply their exhaustive knowledge of culture and consumers, and apply research techniques to solving real-world challenges faced by our company, and finding opportunities for improvement across multiple projects, teams and business units.
Main Duties & Responsibilities
- Support / manage a wide range of research & insights projects for a variety of stakeholders throughout the company, with the aim of understanding our fans better, how they engage with F1, and identifying key target groups who would potentially increase their consumption in key markets
- Use a variety of methodologies including online surveys, syndicated research, focus groups, in-depth interviews, social listening
- Track audiences’ behaviors across platforms (e.g. TV viewership, social engagement), brand equity; support on key projects such as fan segmentation, spectator research surveys, engagement with F1’s international Tv feed, and post-race reports measuring consumption of each of our races
- Work with F1 departments including Marketing, Communications, Digital Strategy, Media Rights & Sponsorships – supporting the teams in influencing senior leaders in the business around future facing consumer/cultural opportunities that they should be taking notice of in their plans
- Build on the foundations of existing capabilities to establish thought leadership on how we do marketing at Formula 1, within and beyond functional research expertise, strongly influencing brand and digital ecosystem building and thinking
- A major part of the role is the ability to tailor our outputs to the appropriate audience
About You
- Experience in an insights/planning/strategy role, either client or agency side
- Experience in managing research projects across different geographies (quant / qual)
- Sound understanding of TV metrics, digital platforms and analytics
- Ability to use and analyse data to deliver impactful insights.
- Ability to translate insights and ideas into commercial terms
- Deeply curious about consumers, fans, our brand and sports/entertainment.
- Able to prioritise workload in a high output environment
- Personable with ability to persuade and influence stakeholders
- Collaborative and influential communicator in-person and virtually
- Display self-motivation and a self-starter mentality
- Inquisitive personality and able to draw inspiration and recommendations from external sources
- Ability to work in a matrix environment with different stakeholders
Division:
Commercial