Head of Brand Marketing Campaigns

McLaren Racing, we believe only by chasing performance in everything we do can
we give ourselves the best chance of success. Performance on track and in
the factory. Performance for our people, our business and our
partners. It’s about more than winning. It’s about hitting the
highest standards, and then raising the bar again.

Purpose of the Role:

The purpose of this role is to lead the development and delivery of McLaren Racing’s major marketing campaigns.

The postholder is accountable for translating the overarching brand strategy and audience insights into a series of campaigns that enhance brand fame, build our fanbase, grow licensing revenues and deeply integrate our commercial partners.

Role Dimensions:

  • 1-2 direct reports
  • Budget management
  • Unsocial hours and some travel may be required.

Principal Accountabilities:

Concept Development and Campaign Planning (30%)

  • Plan the annual calendar of key marketing moments 12-18months ahead of delivery.
  • Work closely with Brand Strategy to ensure that the marketing calendar delivers on the needs of the business and builds from insight, defining clear objectives and key results.
  • Design the core campaign concepts for McLaren Racing’s annual calendar of brand marketing campaigns. Leading a multi-disciplinary group to drive strong creative thinking.
  • Develop briefs for the Brand Creative team to design campaign identities for each major campaign.
  • Develop briefs for campaign content creation.

Commercial delivery (20%)

  • Plan the commercial strategy for the marketing calendar, defining how we will fund our campaigns and how each will deliver commercial return.
  • Develop business-cases to unlock investment into marketing initiatives.
  • Work with Partner Strategy to develop pitch proposals to secure partner involvement and investment in campaigns. Play an active role in the pitching process to partners.
  • Identify opportunities for the marketing calendar to play a role in securing new partners or driving incremental growth from our existing partner portfolio.

Campaign & Project Management (40%)

  • Lead the delivery of each major campaign, bringing together a cross-functional team to drive end-to-end execution. Specifically:
  • Working with Brand Creative to develop key campaign assets.
  • Oversee the development of any major content with third parties and agencies.
  • Working with Digital and Social teams to plan the execution of campaigns across channels.
  • Working with Licensing to ensure campaigns support the marketing of our products.
  • Working with partnerships and partners to integrate them into campaigns, meeting their objectives.
  • Track and manage campaign budgets
  • Build post campaign reports and present to Executive leadership, taking learnings forward to future campaigns

Team & Departmental Leadership (10%)

  • Manage a small team dedicated to supporting delivery on the above and be able to lead a wider team of specialists to work together on campaigns.
  • Ensure projects stay on budget and resource is effectively managed.
  • Ensure objectives and targets remain front and centre of all your work.
  • Champion creativity and bravery in the business, challenging where needed.
  • Role model our values and behaviours.
Unternehmen / Organisation: 
McLaren Racing