Marketing/Merchandising Strategy Manager plays a key role in ensuring quality product positioning and brand messaging globally across our digital and traditional marketing channels. You will use your leadership, creative thinking, strategic campaigning, problem-solving, and analytical skills to lead the Merchandising Team in the execution of Mishimoto’s merchandising strategy and customer loyalty programs. You are data-driven and continually seek to improve our key performance indicators (KPIs) by engaging our customers and ensuring a high-quality, personalized experience for every Mishimoto customer.
Digital Merchandising
- Manage the development and implementation of monthly, quarterly, and seasonal B2B and B2C sales and promotions across all online channels.
- Oversee the team implementing the release of new products through online channels.
- Load new products and related assets
- Create tailored titles, descriptions, and product listings
- Schedule routine listing reviews and optimizing based on sales performance
- Plan and oversee implementation of strategic and consistent global marketing content for Mishimoto’s website and online channels including:
- Website landing, category optimization, and product page optimization
- Online branded content optimization
- Feature function improvement
- Oversee online product relationship strategy and execution including:
- Website cross-sell pairings
- Website upsell recommendations
- Website search result optimization
- Spearhead the expansion and personalization of the Team Mishi customer loyalty program.