The company:
Williams’ core competencies are the design and development of racing cars to compete in the Formula One World Championship. As one of the world's leading Formula One teams, the company has secured 16 FIA Formula One World Championship titles since its foundation in 1977 and is now moving into an exciting era under new ownership defined by relentless innovation and living sustainable performance in every dimension.
We are looking for a Commercial Strategy Executive to become an integral part of team. You will be responsible for supporting the end-to-end success of the Williams Commercial Team in the acquisition of new Commercial Partners/Sponsors and in-turn drive revenue growth of the Williams Commercial & Marketing function.
As a Commercial Strategy Executive, you will:
-
Take a leading role in the profiling of target industries for partnership and the identification and enrichment of potential commercial prospects.
-
Maintain an up to date understanding and database of the partnership landscape in Formula 1 and other key sporting competitors.
-
Use this and other market intelligence to identify and profile target industries for future team partnerships with supporting data and justification.
-
Within target industries identify and utilise key data indicators to identify viable prospects and scorecard existing prospects in a way that is aligned to the wider Commercial team strategy.
-
Utilising an ever-increasing toolkit deliver well-reasoned and data justified target lists for commercial outreach campaigns.
-
Provide end-to-end support of the partnership development process in line with the wider commercial strategy and objectives including:
-
Development of a comprehensive understanding of the Williams commercial proposition and how this can be aligned to potential partners and their objectives and strategy.
-
For open conversation be capable of creating concise and insightful research briefs into potential partners to support the sales process and communication of key prospects to senior stakeholders.
-
Champion the management and maintenance of B2B CRM (Salesforce) including updating, cleansing, analysis, reporting and sales funnel management.
-
Support the creation, execution and monitoring of an annual calendar of commercial prospecting campaigns for prospects and partners.
-
Provide end-to-end strategic support to key areas of the partnership development process.
-
Create, optimise and maintain a best in class understanding and model of partnership inventory:
-
Support the creation and ongoing development a live view of all commercial inventory in line with the revised Commercial Partnership model and of contracted vs available inventory.
-
Use this view to align new proposals to the available inventory and scorecard existing and prospective deals against the defined framework for new partnerships.
-
Develop a working knowledge of partnership valuation and existing framework with the ability to apply this to the partnership development process and on-going rate card monitoring.
-
Support the ongoing iteration of pipeline management and reporting of the sales funnel including OKR setting, pipeline visualisation, classification of opportunities and revenue forecasting.
-
Utilise the understanding developed from the above competencies to monitor progress against the defined Commercial Strategy, OKR frame and shape their future development.
As a Commercial Strategy Executive you will ideally have:
-
A minimum of two years’ experience in a sports marketing environment (Rights Holder, Agency or Brand) or other external facing commercial environment (Finance, Investments, Strategy or Insights).
-
A high level of IT literacy including MS Office with desirable experience using PowerBI, Salesforce, Hubspot, Adobe Reader and other specialist tools such as GWI, Q-Reader, Emplifi & Google Analytics.
-
An interest in the Commercial landscape of sport and Sponsorship as a discipline over general sporting or F1 interest.
-
An ability to balance this with a strong understanding of wider market trends across diverse industries and geographies their potential impact on sponsorship as a discipline.
-
A strategic thinker who can be flexible in their approach to challenging situations and working collaboratively in a Commercial and Marketing function tasked with aggressive revenue targets.
-
Have a pragmatic, transparent and open communication style
-
Able to work effectively both autonomously with minimal oversight and collaboratively as part of fast paced team environment.
-
A high level of data literacy and at a least a basic understanding of how to use AI in a business context.
What can Williams offer?
The Williams Group is based in multi acre complex located in Grove, Oxfordshire. The Williams Group offers a competitive holiday package, staff events/open days, a subsidised restaurant on site and various car schemes. We have an on-site gym (open 24 hours a day) as well as various fitness classes including outdoors bootcamps, pilates and yoga free for all staff and contractors to use. Aside from these benefits we can offer free onsite parking and large open green spaces to unwind during breaks. We are a based just 30 mins from Oxford City Centre by bus.
Williams is an equal opportunity employer that values diversity and inclusion. We are happy to discuss reasonable job adjustments