Social Media Executive

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Purpose of the Role:

Creation and distribution of content that fits the social media strategy as set out by the director of digital strategy across key platforms and to the special tone of the brands.

 

Background

Motorsport Network is the global market leader in media and technology sitting at the intersection of the Motorsport and Automotive industries. We have grown our audience to more than 61 million monthly active users and over 20 million social media followers. We have sold more than one million copies of our NASCAR series of video games and market tickets and hospitality experiences to more than 100 events per year.

Motorsport Network’s events division is a fast-growing specialist provider of motorsport tickets, experiences, travel, hospitality, and exclusive events, including Le Mans 24 Hours, Formula 1 and Moto GP races, WRC rallies, the Isle of Man TT and many more.

 

Principal Accountabilities:

  • Day-to-day multi-channel management, posting across Twitter, Instagram, Facebook, TikTok and any other strategically relevant platforms for Motorsport.com/Autosport
  • Creating best-in-class graphics and video assets to engage with motorsport fans
  • Posting to the social platforms - creating and in-keeping to a positive brand and tone of voice for Motorsport.com
  • Maintaining the social media calendar for each platform
  • Leveraging brand marketing calendar and pop culture occasions to maximise relevance of storytelling to drive engagement, reach, and follower growth
  • Live in-moment event coverage of key racing series (mainly F1)
  • Working with video, podcast, and editorial team to create bespoke content for social, including social graphics and short-form videos
  • Editing third party videos for social relevance
  • Keeping on top of trends and understand how we can execute on them
  • Be proactive with creative ideas
  • Willing to travel and work weekend shifts

 

Skills, Knowledge and Attributes Required:

 

  • 2+ years managing social media
  • Proficiency in Adobe Creative Cloud (Photoshop/Premiere Pro essential)
  • Graphic design ability preferred
  • Experience in covering live events
  • Good understanding of multiple Motorsport series
  • Deep understanding of social media platforms and the respective methods of content prioritisation.
  • Knowledge of current social trends and how to use them to engage audiences.
  • Use of data analytics tools to make key decisions and report back on success

 

How will Success in This Role Be Measured?

Create best-in-class content that will:

  • Grow engagement and followers
  • Increase reach
  • Create best-in-class content
  • Increase social as revenue stream