Purpose of the Role
McLaren join the grid for Season 9 of the FIA ABB Formula E World Championship and the start of the Generation 3 era of all-electric street racing, as NEOM McLaren Formula E. This bolsters the team’s endeavour in electric motorsport that already sees participation of NEOM McLaren Extreme E in the current FIA Extreme E Championship.
Collectively known as NEOM McLaren Electric Racing, we are a fast-developing organisation that holds sustainable change at the forefront of what we do. We are looking for a passionate and proactive Senior Specialist, Partnership Management to join our team as we grow and develop our capability.
Working across the Formula E partnership portfolio, the purpose of this role is to take responsibility for the day-to-day operational fulfilment of key Partners, such that the contractual rights are fully leveraged and maximised, while the long-term individual and company relationships are created and maintained.
We are looking for someone with a passion for our sport (and what it stands for), but also someone that can demonstrate sustained success over many years of working with brands and on sponsorship and marketing campaigns within sport/entertainment. You should be prepared to bring and show your passion, enthusiasm and prior experience for this role as part of the recruitment process.
Role Dimensions
Reports to Head of Electric Racing Partnerships
Focus primarily on managing the day-to-day delivery of contractual rights, benefits and campaigns against agreed strategy and KPIs for key Formula E partners
Support the Head of Electric Racing Partnerships and wider Partnership Marketing team as/when required
This role requires extensive and repeated travel both within the UK and internationally and consequently flexibility in working hours should be expected.
Principal Accountabilities
- Partnership Management
- Develop a deep understanding of our Formula E partner’s business strategies, products, services, target growth markets, competitors and KPI’s / metrics that resonate when evaluating success
- Support the Head of Electric Racing Partnerships in creating an integrated partnership marketing strategy for each Formula E partner
- Manage the delivery of the partner’s 360 activation plans with McLaren to ensure that the partner’s rights are maximised to achieve their objectives and KPIs
- Create detailed partner wrap reports and case studies that identify key learnings from activation
- Be pro-active to build new opportunities and initiatives that could strengthen the value of the partnership
- Commercially focussed mindset with focus on retention and upselling partnerships
- Set best practices for project and fiscal management along with strong client and internal communication
- Develop and maintain strong relationships with key stakeholders within the partners organisations
- Work collaboratively in cross departmental project groups
- Build internal reputation and knowledge of the wider business
- Always operate with our core values in mind – Pride; Bravery; Ingenuity; Openness; Humility
JOB REQUIREMENTS
Knowledge, Skills and Experience
- Significant and demonstrable experience in managing and delivering partnership marketing activities, sponsorship, brand/product marketing, sales, and communications campaigns in the commercial technology and IT sectors
- Demonstrate an ability to understand our partners’ own business drivers and strategies
- Proven planning and organisation skills capable of dealing with several concurrent workstreams resolving problems before they happen
- Ability to work under pressure, prioritise workload and respond to partner briefs on time and within budget essential
- Ability to analyse problems and develop solutions with a practical, can-do mindset
- Knowledge of, and passion for the sports marketing, entertainment, and sponsorship landscape
- Excellent communication and presentation skills both verbal and written paying close attention to detail given frequent interaction with several stakeholders
- Fluent in English. Other languages would be an advantage
Personal Attributes
Personable – As one of the primary and key faces of McLaren to our partners, clients and the marketplace, must be an effective and confident communicator
Accountable - A proven winner, someone who is driven and comes with an outstanding work ethic and expects the best from themselves and their people
Collaborative – Engages the partnership ecosystem, networks and alliances to support long term success of the account
Organised – Ability to run, track and deliver multiple workstreams and activity at the same time
Motivated – Approaches work and delivery with good energy and proactive mindset
Commercial – Proactively explores and creates new commercial opportunities for the partner and McLaren business to deliver positive ROI