At Formula 1 our vision is to unleash the greatest racing spectacle on the planet. Our key to success is an organisation that values passion, integrity, and respect.
To help deliver against this global vision we are seeking a Marketing CRM Campaign Manager who will be responsible for designing fan engagement journeys for CRM.
Main Duties and Responsibilities
- Lead MarTech requirements gathering for campaigns and projects
- Establish and maintain end-to-end campaigns, which includes review, approvals, measurement, insights and optimizations.
- Oversee campaign calendar (dates, frequency, audience overlap, freeze dates) and serve as the main campaign lead for all day-to-day requests and priorities aligned to F1’s objectives.
- Manage campaign strategy, assets, campaign request governance and approvals.
- Identify rigorous A/B and multivariate test-and-learn methodologies to achieve desired campaign results.
- Ensure campaigns comply with best practices and comply with brand identity and standards.
- Ensure optimal quality in campaign rendering, content, audience and segmentation, dynamic content and personalization, functional testing (links, tracking, etc.), send configuration, and scheduling parameters.
For further information, please refer to Additional Information.