At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
The Ticketing & Pricing Analyst is responsible for evaluating and implementing price strategies that meet company standards, policies and procedures. Works closely with data strategy team on complex analysis necessary to make informed price changes. Collaborates with NASCAR-owned tracks to ensure price changes are operating properly. Work in partnership with sales and marketing teams to develop pricing strategies that drive ticket sales while maximizing revenue opportunities. Ticketing Analyst will also support sales efforts performing basic sales analysis and audience segmentation.
Essential Functions:
Performs any combination of the following duties according to specific departmental guidelines:
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Evaluates sales trends to gauge demand and determine optimal price based on business objectives
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Monitors consumer response and sell-through to regularly modify price changes
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Reviews existing price strategies, price mix, quantity, etc.. and make recommendations and execute changes in compliance with company policies and procedures
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Examines all consumer and group pricing including advance, variable and dynamic as well as any special priced promotions across all consumer inventory from grandstand seating, camping, race day experiences and hospitality
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Utilizes pricing tool to assist with monitoring and implementing price changes
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Data pull and simple analysis to make informed decisions related to sales strategy
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Basic audience segmentation and trend analysis
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Works closely with Data Strategy group on all complex analysis requests as well as Research group to understand market sensitivities as well as special audience segment testing
Qualifications:
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Experience working with a dynamic pricing tool
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Experience working with a ticketing software, preferably Tickets.com
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Advanced Excel skills required
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Experienced with Tableau, Power BI and/or SQL
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Qualified candidate must have a strong working knowledge of current sports ticket sales and pricing strategies
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Sports or entertainment box office experience preferred
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4-year degree or equivalent combination of education and experience
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Familiarity with the sport of NASCAR is a plus
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Strong analytical skills and data-driven thinking
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Excellent communication skills and ability to collaborate with multiple teams
Apply Now!
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.