For many fans of Formula One, the sport exists between lights and chequered flag on a Sunday afternoon. It begins and ends with the exploits of the drivers on the track. But this is merely the tip of the spear. The reality of modern F1 is that of a complex and intertwined operation, every part of which needs to perform near its limit if success is to be achieved. From the pit crew searching for the ultimate repeatable pit stop, to the inspiration of the designers, the application of engineers and the herculean efforts of an army of fabricators and machinists. Much of our success is thanks to the diversity of thought and spectrum of skill sets held within the team, our ability to recognise unique contributions from individual team members is just a part of why we love what we do.
Job Description
Sitting in our Marketing team, reporting to the Head of Partnerships, this role will be responsible for building and maintaining successful relationships with our key technical and innovation partners, and delivering world class Partnership activation support. Your role will be to facilitate effective integrated marketing and sponsorship programmes and be the first point of contact with Partners on a day-to-day basis. You will lead collaboration and guidance through the Partners’ activation process in the interest of the brand and the team, as well as working with internal and external stakeholders to deliver exceptional activations and build stronger relationships. This role will require a good basic understanding of the engineering and IT topics that our Partners wish to promote, and you will regularly work with key stakeholders in the business to develop marketing materials and relationships.
Principal Accountabilities:
- Engage with reporting and communication systems to ensure regular correspondence with Partners (weekly conference calls, regular face to face meetings, weekly status reports, contact reports etc)
- Support the Hospitality Team in coordinating and delivering extensive hospitality programmes for partners guests at Races, Tests and the Factory, including delivering detailed tours to a technical audience
- Manage Partners’ above and below the line advertising campaigns, including developing and approving written copy, still and moving imagery, and co-ordinating with our comms and media teams where appropriate
- We will expect you to become the resident expert in your Partners’ sector, business and products, specifically with regards complex technical products and their integrations with our business
- Increase additional commercial revenue through Partners events, projects and hospitality programmes
- Implement consistent brand image across all Partner marketing and promotional activities ensuring brand guidelines are adhered to
- Monitor campaign performance, prepare campaign reviews, media evaluation reports and sports marketing research and recommendations for future marketing and promotional activity
- There may also be an opportutnity/requirement to support Partnership Management in our Esports team, so an interest or some experience in this space would be beneficial
Requirements:
- Fluent English speaker
- University degree in Marketing, IT, engineering, or a relevant subject
- 5+ years experience in sports marketing, Partnership Management, or similar client-facing role – including some experience of working with IT and engineering technologies, stakeholders and brands
- Handles stressful situations and deadline pressures well, finding creative solutions with a flexible attitude
- A team player, always keen to seek a positive outcome and involve the right parties in the process
- Able to travel to several races and tests, and work from the office the rest of the time
- High level of precision and focus on details
- Excellent organisational skills and troubleshooting capabilities
Job Posting End Date
Mon, 13 Dec 2021