PURPOSE OF ROLE
To Manage all aspects of the Social Media platforms, to further the development and delivery of the UK and international social media strategy. This role will involve working directly alongside the Sales team, Manager to execute social media plans and initiatives, with a focus on the day-to-day workings and content creation for the key channels: YouTube, Instagram, Instagram Stories, Facebook, Linkedin and Twitter.
Before reading on, Please note this is an in house roll only, not remote, so you need to travel to stoke on Trent each day.
We recommend you look at our website, and product rage, to make sure it is something you would be interested in working with…
About Aim Technologies:
Aim Technologies design, develop and manufacture electronics for OEM, Motorsport, Aviation and much more. There are several areas to the business, with a large online, trade and retail sales network, research, design and development department, and motorsport trackside team. Our retail and trade area is mainly in sales of data logging acquisition equipment, which we supply to thousands of manufactures, championships, race teams and end users globally.
Our customers include – Ferrari, Porsche, Audi, BMW, Kawasaki, VW, Lotus plus many more prestigious manufacturers and international race teams
MAIN DUTIES & RESPONSIBILITIES
- Assist in developing the social media strategy in line with business objectives
- Consistently drive the growth of our key channels: for example, Facebook, Twitter and Pinterest
- Assist in managing the social media content strategy, ensuring we are in line with key customer moments and reactive ‘live’ moments across globe
- Assist in managing the mix of content across channels to hit key content pillars and drive maximum engagement
- Respond with a considered approach to channel requests across trade, product and creative in line with the overarching strategy
- Assist in the execution and on-going optimization of campaign and channel activity on social media. Regularly reporting plans and results
- Work alongside creative to develop the aesthetic and TOV for social media channels
- Work closely with sales influencer and event activity to drive engagement, follower growth and sales
- Develop innovative ideas, engaging content and campaigns to push the brand ahead of competition
- Work closely with Marketing, Creative, Buying, Eccom and Trade to support product and campaign launches as well as any promotional activity – supplying support plans/schedules for social activity
- Be a brand guardian for the creative aesthetic of all social channels
- Contribute to team brainstorms and idea generation for content, brand initiatives and campaigns
- Own administration elements, including regular reporting for relevant channels, legal documentation where applicable, product orders for social shoots, updating marketing calendars and budget reports when required.
- Undertake research when required in order to give insights into new or existing markets, new social channels and competitor activity.
EXPERIENCE
- Substantial experience working in a social media role
- Expert knowledge of social media platforms’ front and back end, and how best to use them
- Adobe CC skills (Photoshop, Illustrator and InDesign) are essential.
- Adobe After Effects and Premiere (not essential but would be beneficial).
- Coding is not part of the role, but knowledge of CSS and HTML experience has been invaluable in communicating ideas to the development team.
BEHAVIOURS /ABILITIES
- A passion for social media
- Strong copywriting skills
- Flexible and adaptable to change
- Strong relationship builder with wider teams
- Ability to work under pressure and at a fast pace
- Be open to change and challenge in order to drive the business forward
- Excellent attention to detail
- Enjoys variety and demonstrates creative flair
- Proactive team player
- Self-motivated, uses initiative and problem solver
- Work to tight deadlines with a can-do attitude
- Willingness to go beyond the call of duty to get the job done
- Strong communicator internal / external
**Please kindly note that we will not be using recruiters for this role and emails/calls from recruiters regarding this role will not be acknowledged**