Circuit of The Americas Venue Overview:
Circuit of The Americas (COTA) is the premier destination for world-class motorsports and entertainment in the United States. Set on 1,500 acres in the rolling hills just outside downtown Austin, Circuit of The Americas has hosted the biggest names in racing, action sports, and music since 2012. It is the home of the Formula 1 United States Grand Prix, The Moto GP Red Bull Grand Prix of The Americas, and AutoNation INDYCAR Challenge. At its heart is a 3.41 mile racetrack that was designed to challenge the world's most exacting competitors, and a 14,000 seat Amphitheater which hosts the hottest musical acts, thrilling audiences throughout the year.
General Purpose:
The Social Media Manager is a multifaceted position responsible for collaborating with the digital marketing team to build brand affinity and fan engagement through content creation for web, social, and email marketing campaigns. The ideal candidate will have prior professional experience maintaining a social media presence for a brand and have a passion for facilitating a world-class fan experience in the online sphere. They also must have exceptional writing and communication skills, with an understanding of rugby, soccer and racing series as well as their fan bases, or the eagerness to learn.
Essential Functions:
- Work alongside digital marketing team to plan, shoot and execute social media content with an emphasis on rugby, soccer and motorsports
- Measure and report performance of social media marketing campaigns
- Identify trends and insights and optimize strategy accordingly
- Bring original and innovative content to all digital strategy
- Maintain and grow the brand's social media presence through real-time engagement/outreach and through impeccable customer service
- Collaborate with agencies and vendor partners
- Consistently bring fresh, practical ideas that drive sales and fan interest
Knowledge, Skills, and Abilities:
- Demonstrated excellence maintaining a social media presence for a major brand Strong research and analytical skills Knowledge of best practices on major social media platforms and how to strategically utilize those platforms Excellent communication skills a must
- Impeccable grammar and copywriting ability
- Excellent editorial judgment and a strong creative sensibility Must be able to handle multiple projects and tight deadlines
- Ability to work closely and communicate on a daily basis with teammates to share workload and collaborate on projects
Requirements:
- Bachelor's degree in journalism, communications, or marketing
- 1+ years of experience in Photoshop/Illustrator and video editing
- 1+ years of experience in social media
- Ability to work evenings and weekends for events as needed
- Thrives in a collaborative, fast-paced event environment
Preferred (but not required):
- Appreciation for and knowledge of rugby, soccer and motorsports
- Eye for great design
- Photography skills
- Photoshop/Illustrator proficient
- Video editing/production skills
- Bilingual English/Spanish
Physical Demands:
- Ability to stand, sit, use hands to handle or feel, and reach with hands/arms
- Ability to lift and/or move up to 25 pounds
- Specific vision abilities required by this job include close vision and distance vision
Work Environment:
- Open floor environment adjacent to an active racetrack with a moderate level of noise
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.