Purpose of the Role
Lead the team responsible for the execution of the social media strategy as set out by the director of digital strategy across key platforms and to the special tone of our Racing brands.
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Background
Motorsport Network is the global market leader in media and technology sitting at the intersection of the Motorsport and Automotive industries. We have grown our audience to more than 61 million monthly active users and over 20 million social media followers. We have sold more than one million copies of our NASCAR series of video games and market tickets and hospitality experiences to more than 100 events per year.
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Principal Accountabilities:
- Multi brand and channel management, posting across Twitter, Instagram, Facebook, Linkedin and any other strategically relevant platforms for our Racing portfolio (Autosport, Motorsport.com, GP Racing)
- Applying knowledge of best practice and key social trends to inform the social strategy
- Articulating content strategy to brand & creative teams and work in partnership on the development of content for the various social media platforms
- Setting and maintaining a monthly social media calendar for each platform, leveraging brand marketing calendar and pop culture occasions to maximise relevance of storytelling to drive engagement, reach, and follower growth
- Coordinating calendar and content with brand teams to execute plans in alignment with global and local objectives/audiences
- Leading on the briefing of social media copy, usage of hashtags, and setting brand tone of voice
- Leading the team on best practice for the execution of social community management and dialogue moderation
- Managing the social media budget to maximise ROI and achieve business plans
- Regular reporting and campaign analysis
- Defining framework and oversee social media listening and audience audits
Key Deliverables:
- Grow engagement
- Increase reach
- Increase traffic and engagement to our owned and operated platforms (our websites, OTT platform etc.)
- Create/increase social as revenue stream
Skills and Experience Required:
- 4+ years managing multiple global brands’ social media channels (ideally in Motorsport)
- Proficiency in Adobe Creative Cloud
- Understanding of third-party analytical tools including Later, Social Bakers, Sysomos, or similar
Knowledge Required:
- Deep understanding of social media platform and the respective methods of content prioritisation.
- Knowledge of current social trends and how to use them to engage.
- Proficient knowledge of Motorsport
- Use of data analytics tools to make decisions and report back on success
Qualifications Required:
- Qualifications in media or marketing are preferred
This is a fixed term contract untill January 2022 with the opportunity to move to permanent.
If you would like to be considered for this role, please click Apply and submit your CV and Cover Letter.