Social Media Executive

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SOCIAL MEDIA EXECUTIVE

ABOUT US

W Series is the ground-breaking motor racing series for female drivers only that was announced in October 2018 and launched in May 2019. W Series’ mission is to embrace and encourage female participation in motorsport, and provide previously unavailable opportunities for the next generation of female drivers, empowering them to pursue greatness, while attracting a new fan base to the sport.

THE ROLE

Reporting to our Head of Digital and Social Media and working with the wider Communications team, you will manage the day-to-day running of W Series’ social media channels. You will engage with existing fans whilst helping to develop and grow W Series’ diverse fan base.

BASED IN Victoria, London

KEY RESPONSIBILITIES 

  • The planning, production and day-to-day management of our social media accounts
  • Create and post engaging daily content that both appeals to our existing fan base and attracts new fans. This can include live posting during events
  • Community management across all channels using the right content and tone of voice
  • Implement the social media content plan, as defined by Head of Digital and Social Media
  • Create social media assets, including animations, short video clips and GIFs
  • Using both third-party tools and platform specific analytics, create a monthly social media performance report
  • Use social media management tools for post scheduling, keyword tracking and general content management
  • Film and edit social media-specific live and pre-recorded video content, this could include Instagram Live, Twitter and more
  • Work with the wider comms, marketing and sponsorship teams as well as external production companies on content ideas and activations
  • Support in the uploading and management of website content such as articles, galleries and press releases
  • Monitor and feedback on social media trends and best practice

KEY EXPERIENCE

  • Strong experience of content creation and community management
  • Proven experience of managing and delivering content across multiple social media platforms
  • Working in a social media role within sports or for a well-known brand

DESIRABLE

  • A good understanding of social media analytics
  • Motorsport / sports / media background
  • Esports
  • Working knowledge of Photoshop (or similar design software) and Premiere Pro or Final Cut X

KEY SKILLS & KNOWLEDGE

  • Excellent communications skills
  • Ability to work autonomously day to day
  • In-depth and up to date knowledge of social media platforms and digital trends
  • Creative, proactive thinking – generating new ideas/opportunities
  • Strong copy writer with fantastic attention to detail
  • Understand key post performance metrics
  • Ability to multi-task and work to a high standard under tight deadlines
  • Sound judgement, with ability to take into account target audience, tone of voice and comms considerations

PERSONAL ATTRIBUTES

  • Passionate about social media and keeps update to date with digital and social media trends
  • Flexible with working arrangements and willingness to travel and work evenings and weekends
  • Truly live our W Series values of equality and inclusion
  • Remain calm under pressure and in a live environment
  • Collaborative
  • Passion for sport – including motorsport