The Social Media Editor is responsible for overseeing social media strategy and execution across our editorial properties. This role coordinates with editorial, marketing, and management to support publication initiatives. The position primarily is responsible for editorial and organic social media to increase awareness and readership of the brand, as well as foster engagement on social platforms.
Responsibilities:
- Create the social media strategy and ensure execution.
- Communicate social media techniques to all of the company’s divisions as necessary
- Oversee the editorial social media team, ensuring a superior quality of communication and delivery is provided at all times
- Source and manage relationships with social platform partners to support and develop organic opportunities
- Act as the advocate of social media integration within the Company, influencing overall site and business strategies
- Provide benchmarks and analyze data provided by the social media team, to inform company-wide decision-making and commercial campaign targets are met
- Monitor and comment on trends in social media trends and application, acting as Company spokesperson within the social media industry
- Monitor the competition and be aware of market changes and developments.
Requirements:
- 2+ years of relevant digital experience
- Possess a thorough command of the social media and digital world (from the evolving social web to mobile tools and trends)
- Sophisticated client service and digital communications skills
- Experience and understanding of journalistic best practices and ethics
- High energy and passion for this area of rapid change and innovation
- Proven ability in anticipating issues and working towards solutions to complex problems
- Creative, diplomatic, and fantastic interpersonal and presenting skills
- Strong project management and organizational skills
- Knowledge and understanding of social media and networking platforms and monitoring suite suppliers
- Ability to build and leverage a strong network of peers and partners
- Automotive relevant work experience is a plus.
- Position is based in our Miami, FL headquarters.