Social Media Content Producer

Role Purpose 

The Social Media Content Producer is responsible for creating outstanding visual content across all of our brands' social media channels using a variety of digital tools and camera equipment.

This role coordinates with all business divisions to create social media-first content across multiple brands and initiatives, including editorial, evergreen and campaign-based content for internal and branded activations.

The position primarily is responsible for producing creative content (video & images) to engage users on our social media channels, working with the relevant social media manager from the Racing, Automotive, Games and LIVE divisions and their content calendars.

Key Responsibilities

  • Delivering a daily output of content; video, images and crafting social posts
  • Using our database of still and moving images to create unique content for social
  • Storytelling through video
  • KPIs, reporting and data.

Skills and Experience Required:

  • At least 3 years of experience creating content for social channels, preferably within the sports industry, ideally within motorsport.
  • Experienced user of Premiere Pro and experience using After Effects
  • Experience using archive and B-roll to weave together edits for social.
  • Experience with Photoshop
  • Proficiency in using and managing video and content capture equipment

Knowledge Required:

  • A deep passion and knowledge of social media
  • A knowledge of Motorsports, and in particular F1.
  • Knowledge of the Automotive and eSports industries is desired
  • An intimate understanding of engagement, and how to extract meaningful reactions from fans on social.

Qualifications Required

  • Bachelor’s Degree in the field of design, video production or a related field
  • Minimum of 2 years of experience in a sports or digital media company.
  • Exceptional written, presentation, and interpersonal communication skills
  • Resourceful, creative, and analytical thinker
  • Strong decision-making, research and problem-solving capabilities
  • Strong planning, preparation and execution skills