Social Media Community Specialist

Purpose of the Role
Lead the online community management of McLaren Racing’s global fanbase, ensuring maximum engagement with fans, fostering a positive environment for diverse groups of fans to interact with each other, while protecting the reputation of the brand and its principal partner.


Role Dimensions:

  • Reports to Social Media Manager
  • Focus of the role is community management of the McLaren channels, focusing on partnership activity and supporting with fan engagement
  • This role requires flexibility in working hours


Principal Accountabilities:

  • Set, implement and manage McLaren’s community management strategy in accordance with the broader digital and communications strategy
  • Promote equal opportunities for all fans from diverse backgrounds to engage with McLaren Racing and its partners
  • Proactively monitor and manage fan to brand (F2B) and fan to fan (F2F) conversations, ensuring both social media platform community guidelines and McLaren's social media community guidelines are adhered to
  • Proactively monitor and manage fan conversations on posts sponsored by McLaren’s partners
  • Implement a robust set of community management guidelines which allows fans to interact with the team and other fans in a positive environment
  • Work with the broader Digital team to develop and execute the community engagement calendar
  • Work with the team to develop an influencer strategy for McLaren and provide adequate support to partners for all influencer led activity (approvals, recommendations, activity implementation)
  • Respond to fan comments and queries in a timely manner
  • Deliver regular community updates to the McLaren Racing Exec, informing of community sentiment and channel performance

Job requirements

Knowledge, Skills and Experience:


  • Established social media and community management background, including proven experience in managing the day-to-day activity for a major brand
  • Proven experience in online community management
  • Current in-depth knowledge of social media channels, best practice and emerging trends
  • Able to develop and execute effective community engagement programmes
  • Proven track record of managing impactful social media campaigns
  • Proficient verbal, visual and written communication skills
  • Experience of producing qualitative and quantitative reports to senior stakeholders


  • Understanding of Adobe Creative Suite for social media asset creation
  • Previous experience of online community management for a sports team

Personal Attributes:

  • Ability to work with a wide range of stakeholders from in-house
  • Work in a high-pressure environment against tight deadlines
  • Comfortable working in a fast-paced, collaborative environment; must be a team player
  • Diligent work ethic; flexible weekend/evening schedules will be required, including travel
  • Demonstrate the drive and ambition to contribute further growth of McLaren’s social media activities
  • Excellent communication skills, confident in contributing ideas and working in a collaborative fashion
  • Impeccable attention to detail

These are our core values. They support our vision ‘to deliver the most exciting and inspiring performance in racing and are the things that we believe are most important in the way we live and work within the McLaren Racing family. They should directly inform how we think, how we behave, and how we perform at every level of our team.

  • Ingenuity
    • We never stop pushing forward
    • We look for advantage in everything
    • We bring creativity to challenges
    • We strive for simplicity
  • Energy
    • We bring energy to everything we do
    • We connect people to the thrill of racing
    • We share passion for our great sport
    • We never give up
  • Humility
    • We are respectful
    • We roll up our sleeves to get the job done
    • We serve the team
    • We are custodians of our legacy
  • Openness
    • We are open minded and curious
    • We own failures, learn and improve
    • We communicate with clarity and honesty
    • We are open to challenge
  • Bravery
    • We are at our best when we’re at our bravest
    • We embrace opportunity
    • We take responsibility for our actions
    • We believe in what we do

All employees must ensure compliance with the Company Health and Safety Policy, and all relevant other statutory Health and Safety legislation.

This job description is not intended to be an exhaustive list of duties and may not detail some less major duties allocated to the post holder, nor cover duties of a similar nature, commensurate with the role, which may from time to time be reasonably required by the relevant manager.