Senior Digital Marketing Executive

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Key Responsibilities:

  • Acquisition and retention for Autosport.com Plus, Motorsport.com Prime and motorsport.tv
  • Contribute to forecasting and managing budgets for digital subscriptions
  • Report on financial and campaign performance metrics
  • Monitor acquisition costs and strive to reduce them
  • Manage agency performance on your channels
  • Build relationships with external partners and seek opportunities to work together
  • Work with the editorial teams on editorial content lead marketing intiatives
  • Work with editorial to ensure the marketing collateral utilises forthcoming editorial content
  • Work with editorial to develop the editorial proposition for the brands, ensuring that content is used from across the network
  • Work closely with internal partners within Motorsport Network to identify and develop opportunities
  • Always present work which adheres to direct marketing principles
  • To work on individual projects as agreed with your manager

Primary acquisition channels:

  • PPC marketing
  • Lead generation
  • Email
  • Content and SEO site marketing
  • Display advertising
  • Mobile marketing
  • App marketing and driving downloads
  • Affiliate and third party agency marketing
  • SMS
  • Gifting and member get member
  • Partnerships

Key Deliverables:

  • Deliver the subscription volume and revenue targets set for Autosport.com Plus, Motorsport.com Prime and motorsport.tv in the budget forecasts
  • Implement test and learn based digital marketing activity for acquisition and retention
  • Support the marketing activity for the brands across Motorsport Network
  • Ensure campaigns are targeted and integrated, primarily using online but may include offline, direct marketing tools
  • Analyse activity and feed into future plans and forecasts
  • Work with the wider Direct Marketing and Analytics team to ensure customer communications, retention and acquisitions are coherent and consistent
  • Implement additional digital marketing activity required by the Network, e.g. across data generation, email newsletters, events

Skills and Experience Required:

  • Experience of cross channel subscriptions or membership marketing
  • Monitoring budget and spend
  • Collaborative skills
  • Excellent creative skills and copywriting experience
  • Direct Marketing qualification (desirable)
  • Superb attention to detail
  • Experience of integrated and targeted direct marketing campaigns (both on and offline), and understanding of direct marketing channels

Job Type: Full-time

Required education:

  • Bachelor's

Required experience:

  • Digital Mar: 3 years
  • Subscription or Customer Marketing: 3 years