Company Overview:
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
Job Description:
NASCAR seeks a talented professional to join in the position of Senior Marketing Coordinator. This position is responsible for creating and executing digital marketing plans to build awareness and drive acquisition of subscribers for the company's streaming and OTT products.
ESSENTIAL RESPONSIBILITIES
Ideate, build, and execute digital marketing plans, including display campaigns, social media marketing, influencer activations, earned media and editorial content to build awareness and grow the subscriber base the company's streaming and OTT products.
Leverage the collective data warehouse to execute segmented email campaigns
Work cross-functionally across multiple groups and stakeholders, including broadcast partners, editorial and social teams, league and series partners, brand partnerships and individual tracks, to ensure best practices are met and marketing opportunities are being maximized
Manage all reporting and analytics around marketing activations and their success; metrics include consumption data, impressions, cost per click, cost per acquisition and sentiment
Ideate and execute traditional marketing activations, includes at-track signup activations, along with screens and signage, distribution of branded marketing materials, and commercial partnerships like wholesale and bundling opportunities
Manage marketing budget Travel: Travel is 20%, including weekends
Other duties may be assigned.
SUPERVISORY RESPONSIBILITIES
This job has no supervisory responsibilities
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
Bachelor's degree (B. A.) from four-year college or university and a minimum of 5 years related experience and/or training in marketing; or equivalent combination of education and experience. A background in the sports streaming space is preferred.
Apply Now:
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. At NASCAR, you will find a community of diverse individuals respectful of our history, with an eye towards the future. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.
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