Motorsport Network connects hundreds of millions of people who love Motorsport and cars. Its technology and distinct brands distinguish its unique content and services to help it engage Motorsport and auto fans in their native languages. It connects this universe with television, digital content, live events, e-commerce, gaming and social networking to unify people with a passion for all things automotive. As a global digital media company, it is the gateway to the world of Motorsport and cars.
The purpose of this role is to maximize stand sales revenue through personal contribution to achieve and exceed specified sales targets in conjunction with other members of the team and to generate Sales revenue on other Events as defined by the Event Sales Manager.
Key responsibilities
- Establish sales relationships with key clients through telephone and face-to-face contact and where necessary, network events and exhibitions
- Learn to sell the benefits of exhibiting as opposed to other forms of marketing activity
- Take responsibility for achieving individual quarterly objectives as set by Event Sales Manager
- To achieve monthly and overall sales targets
- Take responsibility for specific tasks as requested by Event Sales Manager
- Maintain accurate and up-to-date sales records
- Maintain a professional attitude to all company matters
- Efficiently answer or redirect all incoming enquiries relating to the show or company
- Advise the marketing team of developments and opportunities highlighted by sales activity
- Share relevant information such as stand cancellations and any special payment arrangements to the accounts department
Key Deliverables
- Source new sales leads and database management
- Provide an estimate of client’s revenue for monthly sales forecast
- Provide regular and relevant feedback to Event Sales Manager with details of current sales activity to assist monthly sales forecast
- Maintain and develop relationships with both internal and external media partners who are directly involved with show
Skills and experience required
- Able to communicate, engage and sell at Senior Management and Director level within client
- Base including blue-chip organizations - able to adopt a consultative approach to selling and form strong business relationships with clients
- Understand the role of trade and industry associations who are relevant to the show
- Good negotiator and communicator, in both written and verbal form
- Dedicated team player
- Results focused and success oriented
- Set high personal standards for success
Knowledge required
- Clear understanding of the market place which the Show serves
- Understand the Show’s market-place, why it’s exhibitors and visitors support and attend it
- Understanding of the exhibition industry