The Junior Regional Marketing Manager is responsible for assisting with the execution of local race marketing campaigns. Supporting the Senior Marketing Manager, they will work globally across all markets to deliver against brand awareness, positioning and fan acquisition goals. Working closely with local teams, they will help facilitate the adaptation of global marketing strategy and brand guidelines to deliver optimised local campaigns which utilise the full media mix. These campaigns will have a primary focus on ticket sales with further goals around customer registrations, brand and overall race awareness. The successful candidate will also be responsible for preparing departmental reports and collating competitor analysis.
Key responsibilities
-Assist with the preparation and execution of local race marketing campaigns
-Assist with the management of local marketing activities to ensure global guidelines are adhered to
-Assist with local media planning and buying
-Developing marketing tactics to support ticket sales and fan engagement (i.e. FanBoost votes, app downloads and merchandise sales)
-Assist with the production of creative assets and marketing materials to execute campaign plans including; TV/radio adverts, outdoor, newspaper and magazine advertisements, direct mail packs, email campaigns and digital assets
-Planning and project management of experiential activations and support events (i.e. show car, roadshows, PR stunts)
-Drafting marketing copy
-Agency management
-Budget management and tracking
-Actively sharing best practice across international race markets
-Departmental reporting and evaluation including digital reporting
-Calendar planning across different functions
Skills and experience required
-Minimum 1-2 years’ experience planning and executing marketing campaigns
-Experience working globally
-Experience evaluating media opportunities
-Up to date with latest marketing innovations
-Proactive self-starter
-Educated to degree standard or equivalent, preferably in a relevant academic discipline
-Excellent written and spoken communication skills
-Excellent project management skills and ability to work under pressure
-Google analytics
-Fully computer literate and numerate
-A creative and lateral thinker and energetic team player with a high level of enthusiasm
-Diplomatic and negotiating skills with the ability to work with initiative and maturity
-Being able to work to strict deadlines and within budgets and pressurized environments
-A knowledge of motorsport is not a core requirement but a passion for the customer / fan is
-Fluent in English, other languages advantageous