Marketing Strategy, Senior Executive

Job description

About McLaren Racing

McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500 three times.

About Marketing Strategy: 

The role of McLaren’s Marketing Strategy team is to harness insights from across McLaren’s data sources to support drive the effectiveness of McLaren’s partner prospecting, fan marketing and key strategic initiatives.

About the role

The primary role of the Senior Executive, Marketing Strategy is to help grow McLaren’s commercial partnerships by leading the development of compelling, creative and insight-driven new business pitches and proposals. As part of the role you will also support the team across a variety of strategic projects that deepen McLaren’s fanbase understanding and drive the performance of McLaren’s marketing activity.

Role Dimensions:

  • Lead in the delivery of partnership sales materials
  • Support the team with additional fan marketing and strategic initiatives

Principal Accountabilities:

  • Creativity & Ideation: Ability to translate strategic insight into compelling, creative and insight-driven narratives for new business pitches, partnership upsells and renewals.
  • Research & Strategy: Identify partner brand and sector insights to inform and develop strategies that help to grow McLaren Racing’s commercial partnerships.
  • Data & Insights: Identify actionable insights from across McLaren’s data sources to support and drive the effectiveness of McLaren’s marketing activity.
  • Project Management: Ability to work cross departmental and cross group to ensure smooth delivery of sales materials within project timelines.
  • Cross Department Effectiveness: Responsible for reviewing, updating and distributing McLaren’s sales and commercial materials to relevant departments.
  • New Marketing Platforms: Support the development of new platforms within McLaren’s racing portfolio by creating materials that articulate the brand and partnership opportunity

Job requirements

Knowledge, Skills and Experience:

  • Extensive experience in a similar role from a sports marketing/creative agency background.
  • Proven ability at translating briefs into creative, compelling and insight driven new business materials
  • Solid understanding of the marketing landscape and a demonstrable hunger for learning.
  • Excellent communication skills, and eye for detail consistent with the McLaren brand ethos.
  • Strong working knowledge of IT packages (e.g. MS Office Suite)

Personal Attributes:

  • Creative: Resourceful, confidence to challenge conventions if you can see a better way.
  • Analytically minded: A good eye for a killer insight.
  • Organised: Capable of working simultaneously on multiple projects.
  • Collaborative: A team player, great at working in collaborative, fast-paced environments.
  • Committed: A diligent work ethic, driven to deliver the best possible work.
  • Results driven: A track record of getting things done against tight deadlines.
  • Communicator: Ability to forge strong relationships with wider teams and department.
  • Calm: Cool headed under pressure, both ask for and offer help when required.
  • Meticulous: Impeccable attention to detail.
  • Responsible: Take responsibility for your tasks and actions.

These are our core values. They support our vision ‘to deliver the most exciting and inspiring performance in racing and are the things that we believe are most important in the way we live and work within the McLaren Racing family. They should directly inform how we think, how we behave, and how we perform at every level of our team. 

Ingenuity

  • We never stop pushing forward
  • We look for advantage in everything
  • We bring creativity to challenges
  • We strive for simplicity

Energy

  • We bring energy to everything we do
  • We connect people to the thrill of racing
  • We share passion for our great sport
  • We never give up

Humility

  • We are respectful
  • We roll up our sleeves to get the job done
  • We serve the team
  • We are custodians of our legacy

Openness

  • We are open minded and curious
  • We own failures, learn and improve
  • We communicate with clarity and honesty
  • We are open to challenge

Bravery

  • We are at our best when we’re at our bravest
  • We embrace opportunity
  • We take responsibility for our actions
  • We believe in what we do