Marketing Manager

Under the direction of the Deputy Director, the Marketing Manager will work in close collaboration with the external PR Team and Partnerships Manager to provide creativity, insight, and project management, supporting numerous programs and initiatives building the museum’s overall offering. The Marketing Manager will take a lead role in developing strategic integrated marketing programs that leverage traditional and digital media to support events and tourism development, as well as select exhibitions, programs, and initiatives at the Petersen. She/he will be responsible for all aspects of marketing ideation and project management, setting project management schedules, including media planning and placement, design and production of materials, deliverables, reviews for multiple parties, internal and external to the Petersen, and ensuring that campaigns remain on track to meet strategic objectives. Inter- and cross-departmental collaboration, and external relationship management with media partners, and sponsors is integral to the Marketing Manager’s role. Two staff members work underneath the Manager providing support in these areas of responsibility.

This individual must be a compelling written and oral communicator, generator of creative, doable ideas, and project manager. This person needs to present work to senior executives while collaboration with and motivating appropriate teams. Effective communication and implementation within and outside of the organization is a must. Ability to think three moves ahead is critical to success in this position. While not mandatory, our ideal candidate has some experience in working with automotive content, has some understanding of automotive industry from collectors to new autos. We are seeking an ambitious self-starter who is will to contribute efforts above and beyond in order to succeed. Evening and weekend work events are part of the job.

Marketing Responsibilities:

  • Lead marketing project management for museum exhibitions and programs
  • Develop strategic multi-channel marketing plan and budget, recommending media plan and placement as opportunities arise. Revise budget quarterly per Deputy Director and CFO direction
  • Draft copy and sponsor decks for marketing events
  • Manage all details involved with design, partners, media formats (traditional and digital), deliveries, and analytics for campaigns year-round. This includes museum website and mobile app oversight, updates, and improvements
  • Monitor content on all applicable sites and apps to ensure it remains accurate, current, compliant, and reflective of the Petersen brand. Work with staff to edit and delete content as needed
  • Refine content in email marketing, monthly calendar, website, and Petersen publications such that it is suitable for the Petersen audience. Must be able to understand and articulate “The Petersen Voice”
  • Develop strong internal relationships and liaise with Curatorial, Visitor Services, Membership, Education, Special Events, and Development staff to provide marketing expertise as required
  • Effectively manage museum’s external agency with respect to social media, including occasional writing and posting of social media content.
  • Edit communications to ensure that the Petersen message is presented clearly and effectively
  • Weigh in on developing a programmatic calendar that reflects the content roadmap of the Petersen’s monthly offerings, and work with staff to assist in events likely including, and internal said events, which are held on weekends or evenings
  • Manage Marketing Associate and Marketing Coordinator

YOU MUST INCLUDE A COVER LETTER TO ACCOMPANY YOUR RESUME SUBMISSION. WITHOUT A WELL-WRITTEN LETTER SPECIFIC TO THE PETERSEN POSITION, YOUR REQUEST FOR CONSIDERATION WILL NOT BE ACKNOWLEDGED.